UM to take over US media for L’Oreal
The change does not affect the Canadian account, Sunni Boot of ZenithOptimedia, which handles media in Canada, says.
2010 Canadian Young Lions winners announced
The Globe and Mail-sponsored contest today revealed the eight winners who will represent Canada at Cannes in June. Agencies rep’d include DDB, John St. and Rethink.
Metro staff prepares for strike
More than 70 editorial and sales staff at Toronto’s Metro newspaper are preparing for a strike or lockout this Friday over pay and benefits negotiations.
ASC to launch ‘truth’ campaign
Six new members have been appointed to Advertising Standards Canada, including J. Eric Glass of Procter & Gamble and Breydon MacDonald of CHUM Radio, as the industry regulator readies a new campaign promoting its services.
American Express finds potential in recession
Impulse buying and brand loyalty are things of the past, according to a study commissioned for Amex and Loyalty One, but consumers are more involved with, and critical of, their purchases than ever before.
Castle moves from A to CTV
The sleeper hit will have its final three episodes on the CTV main network – but will Beckett and Castle’s relationship get as hot as the show?
BookABillboard.com brokers OOH south of the border
Buyers can have a tough time finding the right billboard, says a New York-based start-up company that wants to consolidate the booking process online for Canada and the US.
ABC teams with Verve Wireless on mobile data
The media auditing org partners with the mobile publishing platform to offer its users audience info by device, day part, access point and UMVs for their mobile content.
Radio lives, but online driving listenership: BBM Staying Tuned
At the recent conference, experts weighed in on Canadians’ multimedia habits, how geography affects what you watch or listen to and how customization of the listening experience is driving online radio.
City Sonic rocks out on mobile
The series of short films about Toronto’s favourite musicians is available via a new app that allows users to find venues and film locations with mobile GPS, and unlock bonus material when they arrive on site. Sponsorship opps are available.
Survivor keeps its lead alive
The reality show continues its reign atop the weekly charts, while Idol, The Big Bang Theory and NHL playoffs lead on their respective nights.
Smart Car love story teases urbanites
Mysterious 10-second spots entice online viewers to watch a full-length feature on a choose-your-own-adventure-style microsite.
Cadbury plays with global non-profit
The candy co teams with charity Right to Play to raise funds and awareness with online and on-pack promotion.
Canwest dailies increase circ: ABC
The National Post made the biggest gain in weekday circ, according to the Audit Bureau of Circulations’ Fas-Fax report for the first quarter of 2010.
Spotted! Freddy chases Canucks fans
A stunt to promote the new Nightmare on Elm Street movie sought to scare Vancouverites with screaming, pyjama-clad dreamers and everyone’s favourite striped-shirted foe.
