Branchez-vous.com branches out with upgraded site
The popular Montreal website portal redesign will entertain more advertising and sponsorship opportunities.
Desjardins recruits during happy hour
The financial security network finds new staff by targeting bar and restaurant crowd bathrooms.
Spotted! Disney stages a TTC battle royale
A promotion for the new Disney movie Alice in Wonderland sees the Red Queen and the White Queen staking out their turf on the north and south sides of the Queen subway station in Toronto.
Wrigley’s goes digi to promote CHEW tallies
The gum brand launches national digital-board media strategy to promote the funds raised through its Olympic athlete-support campaign.
Super Bowl hits six million on CTV
Sunday’s bout between underdog New Orleans and favorite Indianapolis breaks television records for CTV, CBS.
Discard poor body image in our OOH, NEDIC urges
A new campaign from the National Eating Disorder Information Centre uses an OOH-based media strategy to raise awareness about how fashion industry-generated images influence women’s and girls’ body image.
PepsiCo gives Aquafina Plus+ a facelift
The newly redesigned vitamin-enhanced water brand will be integrated into CTV’s So You Think You Can Dance Canada and promoted via a national OOH campaign.
Fairmont Hotels goes social with new website
The Toronto-headquartered hotel chain launches a social media hub for its properites, in an effort to further engage its consumers with the brand and enhance the repeat customer experience.
Metro gives local advertisers an online boost
With a new shopping section on its website, Toronto’s Metro daily newspaper hopes to increase revenue while adding value to local retailers that can’t afford to advertise online.
Samsung shares the moment with Canadians
The electronics brand is calling up national pride with a new TV, print and OOH campaign starring popular hockey players and running through the Olympics.
Magazine readership suffers single-digit decline
ABC reports that subscriptions and single-copy sales in 2009 continue to take a tumble. The good news is that the declines are in the low single digits, with a number of winners scoring significant gains in circulation and sales.
American Idol out-sings the Grammys
Apparently, Canadians think amateur singers are more interesting than the pros: Idol‘s Tuesday and Wednesday broadcasts, in first and second place, beat out the Grammy Awards.
Super-what? Bowl ads underwhelm, but TV lives strong, pundits say
MiC pundits weigh in: While last night’s ads on the Canadian Super Bowl feed may not have generated the same excitement as Tracy Porter’s smooth 74-yard moves, the excitement around the game proves its worth for the medium.
Citytv takes its vows with The Marriage Ref
Jerry Seinfeld returns to television as exec producer for a reality TV-meets-gameshow series that will feature popular celebrities as marital dispute referees.
Novus Entertainment runs with OOH strategy in Vancouver
The internet and cable service company is launching Canada’s fastest bandwidth Monday Feb. 12, and its media strategy is heavily focused on events and street marketing, taking advantage of the pedestrian presence during the Olympics.
