XM Canada tunes in on Facebook
The satellite radio provider has extended its digital strategy to Facebook with a new app that allows users to listen live on the site. The platform will be promoted with a genre-targeted Facebook campaign and on-air promos.
Globe and Mail adds BC Sunday edition for Games
The national newspaper is adding a Sunday edition to its weekly lineup in BC for three Sundays in February to reach local and visiting Olympic followers.
TSN.ca and PokerStars ante up
The website and sportscaster have teamed to create the co-branded TSN Poker Club, a free-to-play poker game designed to engage sports fans and promote both brands to their respective audiences.
CCA monkeys around with new-media literacy campaign
Concerned Children’s Advertisers is launching a new multimedia campaign called ‘Long Live Kids,’ with digital elements that are a first for the organization.
CTV takes Undercover Boss
The network’s new reality show gets a plum post-Super Bowl spot for the series premiere.
Hyundai tackles the Super Bowl
The big game marks the kick off of a multi-faceted media campaign for the brand, which will include its largest-ever online media strategy.
Media Experts taps Rumble, Atkinson
The media agency promotes Mike Rumble to VP, customer service, in Vancouver and brings in a new director of digital solutions in Toronto and an account director in Montreal.
Ad Club names new board members
The Toronto-based non-profit organization announces its 2010 board of directors, with six new names aadded to the list.
Viewers give cold shoulder to hockey series
Though blessed by the hand of reality queen Julie Snyder, the much-hyped La série Montréal-Québec likely won’t go down in the annals of Quebec TV as a major hit.
Loblaw’s sustainability messaging fills a void
The grocery chain is highlighting its sustainable sourcing initiative with a visual promotion that leaves promotional material and signage where fish species the company deems at risk were once sold.
Produce marketers get fresh with new campaign
The Canadian Produce Marketing Association is juicing up its image with a new multimedia campaign that includes its first social media efforts.
Fjord signs on Tim Dolan
The former VP at Blast Radius joins the Toronto-based Fjord team in the role of VP digital strategy.
Cover Girl lash-blasts transit stations
The P&G cosmetics brand has brushed up transit hubs in Toronto and Montreal with media dominations that play up each station’s best features.
Sundance Channel rises with themed programming
Corus Entertainment’s shiny new Sundance Channel debuts next month with themed programming blocks and a national media campaign.
CTV boosts new shows with Olympic effort
The network is hoping to give three of its new shows a leg up with promos and OOH during the media-crazy Games.
