Nielsen extended screen reporting not coming to Canada
Joint venture partner BBM says Canada has the technology, but needs to determine the right methodology to combine TV and online viewing stats.
CBS Outdoor Canada taps into texters
The company introduces text-messaging functionality to its OOH media, allowing clients to reach mobile-savvy Canadians on the go.
The Canadian Forces ‘fight’ on
A new campaign from Canada’s military focuses on professional, non-fighting opportunities within the forces, using a cross-platform media strategy to reach out to Canadians mid-career.
Tim Hortons’ new sammy launches with free-for-all
Full steam ahead for the new product launch, but consumers won’t hear about it on Olympics networks due to ad rights issues.
Onestop launches digi-network for students
The media co has launched a pilot project with the Toronto District School Board to bring real-time digital communications into four downtown Toronto high schools. Partnerships and sponsorships involving the new network are a part of the pilot project.
Haiti special raises $13.5 million
The joint fundraising effort by the big three networks is hailed as a success as over 2.4 million tune in, leading into US telethon.
Smak taps Berry to build media department
Vancouver-based PR and marketing agency Smak adds media planning and engagement to its service roster, hires industry vet Jeff Berry to head the new dept.
Vision goes Crazy for Love
A new 13-part documentary series on the network examines marriages between people of different cultures and faiths.
Wind Mobile stores bring Microsoft to the table
Canada’s newest wireless carrier jazzes up its in-store conversation with customers by adding Microsoft’s new ‘Surface’ product to its in-store displays.
Notes from the Mediascape: Spike Jonze makes love with Absolut
The filmmaker is set to premiere his new short film I’m Here in Berlin, following its buzzed-about debut at Sundance. Commissioned by Absolut Vodka, the film is meant to infiltrate the creative community in US and Europe.
Burt’s Bees set to sting Vancouver mall
The all-natural beauty products company is set to unleash its educational installations in the city’s Pacific Centre mall during the Games-crazy month of February.
Yahoo! Canada personalizes homepage
The portal debuts its redesign tomorrow, featuring a new look and more customization opps for both users and advertisers. Hyundai and Scotiabank are already on board.
Enter the Dragon at this year’s CMDC conference
Think Bruce Lee would back down from this? Make like a (media-selling) martial arts star and step into the ring with a panel of veteran media buyers at the Dragons’ Den-style CMDC event this year.
Over five million tune in to World Junior Hockey playoffs
The Canadian hockey championships, which aired on TSN, had the highest ratings on Tuesday night, with the post-game show in second place, attracting three million viewers. Desperate Housewives won the Sunday night ratings game with 1.864 million viewers.
Avoid potholes, not your RSPs, says Scotiabank
A new national RSP campaign by the bank targets consumers with media-specific messaging and a humorous tone.
