Astral rebrands Toronto’s E-Z Rock to Boom
The rebranded Toronto radio station kicks off outreach campaign to introduce new format with tonight’s American Idol.
ING Direct wants customers to ‘Meet and Tweet’
The Canadian online bank launches new social media strategy to bring customers together to learn more about financial issues, and of course, social media.
PPM effect swells fall ratings
Both Global and CTV make viewership gains on strength of Glee and V.
Globe and Mail goes big for small biz
The newspaper has launched a mini-media network targeted at small businesses under the banner Your Business, including a website, rebranding of its small biz magazine and creative a dedicated section in the paper.
Leno leaves gaping hole at Citytv
The Leno show may have met viewership expectations on Citytv, but it wasn’t cutting it for NBC. The network has asked Leno to move back to 11:35 p.m., leaving a gaping hole in the prime 10 p.m. slot.
Infinity names best, worst PR moments of ’09
The Oakville-based communications agency gives top marks to AshleyMadison.com and Justin Bieber’s media efforts, but gives a failing grade to the National Post‘s Twitter blunders.
Doyle, 18 to Life start strong on CBC
Critics join the CBC’s Kirstine Stewart in praise of debuts of The Republic of Doyle and 18 to Life, a teen marriage comedy that could be next Heartland, Stewart says.
The secret’s out on new Sympatico.ca site
Sympatico.ca fills a gap in its lifestyle network with the addition of new site 29Secrets.com, focusing on beauty, wellness and gossip news.
AddMirror’s mirror on the wall
The new resto-lounge washroom media product looks like a mirror but is motion-activated to reveal advertising.
Carstar campaigns across the country
In a new, $1-million, multiplatform media campaign, national auto repair chain Carstar Automotive wants to increase brand awareness to 50% with a region-specific media approach.
Spotted! Citytv is all roses for The Bachelor
Citytv woos morning commuters with a stunt in front of Union Station in Toronto.
Ontario Children’s Aid seeks to change the conversation
The Ontario Association of Children’s Aid Societies has embarked on a media campaign to change perceptions and help tell its positive stories to the public.
Notes from the Mediascape: Ararat brandy creates new legend with short film
It used to be a Soviet favourite, but Pernod Ricard-owned Armenian brandy, Ararat, hopes to redefine its image with a 20-minute short film launched this past weekend that targets the arts and film community in Russia, Eastern Europe as well as Armenian diaspora in North America.
Food Network dispenses advertising…with chips
Designed to catch the eye of wayward snackers, the channel has launched a promotional campaign behind two of its shows, using on-vending machine stickers and disruptive print ads.
SickKids starts new tradition with Family Day Race
The children’s hospital launches a campaign to promote its first-ever signature event, debuting this year on the Family Day holiday in Toronto.
