Gift Wrap: Mini celebrates the holiday sweater
Mini and Taxi 2 invite Canadians to send e-cards to friends featuring ugly festive sweater family portraits.
P&G shifts North American Gillette marcom planning to Carat
North America Gillette Male Grooming communication planning assignment account moves from SMG to Carat; P&G says SMG still a valued media partner for the company.
TBWAVancouver wins CBCF project
The win includes media buying and planning for an awareness campaign for the BC/Yukon arm of the Canadian Breast Cancer Foundation, for launch in 2010.
Toronto council passes new OOH bylaw and tax
Toronto city council voted in favour of a bylaw requiring any new outdoor advertising concept be submitted to city staff before approval by council, and a tax which could see the city’s OOH advertising industry pay up to $10.4 million a year. OMAC is weighing its options, including a potential lawsuit challenging the decision.
Marcelle cheers on Olympian Jennifer Heil
The cosmetic company’s sponsorship of 2006 gold medallist skier Jennifer Heil comes complete with a website of celebrity well-wishes and a Facebook campaign to drive support.
W Network shows women how to Look Good Naked
Cosmo TV and W Network launch four new reality TV series in January, with a focus on makeovers, culinary challenges and dating troubles.
LCBO deflates elephant in the room
In its first interactive social responsibility campaign, the LCBO lets hosts practice take-the-keys-away strategies online, with a new microsite promoted through TV, print and online executions.
CFL Grey Cup most-watched of the year – BBM
Global’s House is bumped to second place for the week.
Amacon invites condo buyers to pile it on
The Toronto and Vancouver-based developer launches a food-bank donation drive in Mississauga targeted at prospective condo buyers, offering dollars toward a condo purchase for every pound of food donated.
Notes from the Mediascape: Twitter meets postmodern literature
Indiana-based author Chris Katsaropoulos shares his new book, Fragile, for free on Twitter, updating a few lines each day for his followers.
Salvation Army ‘HOPEs’ texts will drive donations
Charity launches new text-based donation campaign, hoping to appeal to a younger demographic and make donations easier and more convenient.
Channel Changers conference set for April 2010
Annual Canadian Media Directors Council event to focus on content, ‘the effects of unprecedented media choice’ and the state of the industry today.
Nickelodeon comes North with free preview
The network hits the holiday season with a one-month free preview available in eight million households nationwide.
Web tops TV, radio for TO’s Chinese, South Asian communities
Study reveals web is new medium of choice for Toronto’s Chinese and South Asian population, thanks to its ability to deliver info from around the globe instantaneously.
Château des Charmes winery toasts to QR codes
By featuring a QR code on the label the Niagara winemaker hopes to intrigue millenials without having to shell out big money on traditional media.
