Château des Charmes winery toasts to QR codes
By featuring a QR code on the label the Niagara winemaker hopes to intrigue millenials without having to shell out big money on traditional media.
Quebec milk producers knit one, purl one, with Knitting Mania
New mobile app game challenges users to knit like pros in a quest to create a superhero costume for a milk-drinking septuagenarian.
W Network back on the hunt for experts
Network will air sequel to 2008/09 contest, with customizable sponsorship opportunities available.
Gift Wrap: CBC counts down 12 days of Christmas with online magic
Network running 12 holiday-themed webisodes on its site leading up to the premiere of Greg Frewin Magic Man: Home for the Holidays, a one-hour magic special on Dec. 9.
Kraft stuffs dinner into convenient mobile app
New iFood Assistant mobile application from Kraft brings recipes, shopping lists and food-related content to consumers on the go. Complementary advertising, partnership opps considered for future.
Canadian Tire pumps up TO list: Media Monitors radio rankings, Nov. 23 to 29, 2009
Holiday season pushes a bunch of new brands up the Toronto and Montreal rankings, but no one can shake Alarm Force out of the #1 spot in Montreal.
VTech puzzles wee shoppers with interactive floor displays
The children’s developmental toy company launches holiday campaign featuring interactive digital floor projection displays that allow children to manipulate images, such as puzzle pieces, with their feet.
Gift Wrap: Koodo’s Gingerbread Man streaks the streets of TO
Mobile company releases Choose Your Own Adventure-style series of YouTube vids – promoted with a national media buy – that allow users to decide the fate of the Gingerbread Man at the end of every spot.
There is profit in online video, Canwest exec says
Canwest’s digital chief Graham Moysey says online video is profitable for his network, but EVP of content Barb Williams says only because her side of the business buys good shows.
NBC Universal teams with Food Bank Canada on ‘ABCs of Hunger’
GE-owned mediaco pitches in with a PSA, airtime, and a place of honour on upcoming DVD releases.
TO city council debates billboard tax, delays vote
Council will vote on the contentious tax today after an extended debate yesterday in which councillors discussed amendments to the proposed bylaw.
Prairie Milk marketers get silly with ‘Fact or Fiction’
Looking to get the milk-benefits message out to western teens, Cossette and the Prairie Milk Marketing Partnership launch a whimsical campaign with a youth-focused media buy.
Scene program hands party plans over to its members
The movie-oriented loyalty program hits the two-million-member mark and gets fans to vote on which big 2009 movie it will bring back to theatres for a one-night-only event.
Gift Wrap: Granville Island hands out holiday tweets
Shopping destination creates Twitter campaign and ‘Tweet Team’ to give shoppers gift ideas from Island vendors, providing a real-time, user-engaging element for their annual holiday campaign.
Grey Cup hits 6.1 million on TSN, RDS
Sportscasters end season on a high note with record audience for Montreal/Saskatchewan thriller.
