Laurentian Bank cashes in on the metro
Laurentian Bank has launched the most extensive transit buy ever executed in the Montreal subway to promote 72 new ATMs available throughout underground Metro stations.
Sirius Satellite Radio: Now for your pocket
The satellite radio provider brings app to iPhone and iPod Touch users in Canada.
Twilight sparkles for American Express
Amex rolls out the red carpet for an exclusive Canadian The Twilight Saga: New Moon premiere tonight in an effort to show people what it’s like to be a cardholder.
Porter Airlines goes big in TO and Montreal: Media Monitors radio rankings Nov. 9 to 15, 2009
Sears topped the Toronto list of radio advertisers, while Alarm Force continued its unyielding reign of the Montreal charts.
Spotted! Citytv gives commuters a shot of Mercy
In a tongue-in-cheek nod to the flu shot shenanigans, Citytv promo peeps handed out Mercy inoculations today at Union Station in the form of syringe-shaped pens.
Reprice the channels, says Peladeau
A more moderate plan would see specialty cash redirected to conventional, argues Quebecor president. Our US partners won’t like that, retorts Asper.
Whizbang drives Crash and Burn fans online – and gamers to the show
Prodco Whizbang Films brings its show Crash and Burn to life with two highly interactive games on the show’s website. In January, the show’s Nissan integration will be extended online.
On the MiC with Leo Burnett’s global creative head Mark Tutssel
MiC sits down with Leo Burnett global CCO Mark Tutssel to chat about the growing role of media in creative work and conception.
Loblaw takes e-flyers into brave new world
The grocery retailer ushers flagship PC.ca into the Web 2.0 world and redesigns its banner sites to include customizable flyers hyper-targeted to customers – and new ad opps for national brands.
Corus gives WNetwork.com sassy new look
The site makeover includes more opportunities for advertisers, including contextual embedded video, increased big-box inventory and editorial integration.
Gift Wrap: Richmond Centre hosts Santa 3.0
The BC shopping centre creates an interactive holiday experience with augmented reality-enabled elf trading cards, streaming Santa visits and a global map of Christmas believers.
Travel Alberta books Karo Group
The tourism marketing arm of the Alberta government has selected Calgary-based Karo Group as its media and marketing partner for the long-haul Americas and overseas markets.
Sunlight cleans up December cover of Today’s Parent
The magazine has created a custom gatefold cover ad execution for the brand’s new laundry detergent, featuring before-and-after creative and a coupon for readers.
Spotted! McDonald’s causes a stir at Yonge-Dundas Square
The fast food co sets up a coffee-themed art installation in heart of Toronto’s downtown to promote its free coffee campaign.
XM Canada takes its Power Play to TV
The satellite radio broadcaster launches its first-ever television production, a simulcast of its radio show NHL Power Play, live from Wayne Gretzky’s restaurant on the NHL Network.
