Staples adds digital to Special Olympics effort
The national office supply retailer will promote its annual fundraising drive through its 300 stores and extensive flyer distribution, and for the first time, drive to a designated donation site.
Shaw adds TLN en Espanol
The move gives the 24-hour, Spanish-language channel new reach in Western Canada.
HMV spins out an all-format-compatible new site
The music retailer is launching a new site featuring ‘millions’ of tracks in MP3 format, expanding its reach into the digital realm, and will also be open to brand mash-ups.
MasterCard and Roots hook up for Play
A partnership between the global credit card co, fashion retailer Roots Canada and Right to Play highlights the importance of play in African communities.
Vision elects to run female mayor series
The comic drama She’s the Mayor gets the green light after a months-long competition.
Canada.com and SickKids forge web content partnership
The Canwest-owned portal will feature health articles from SickKids experts – and offer content sponsorship opportunities.
Notes from the mediascape: Chicago Tribune hearts its city
Facing an increasingly competitive media market, the Chicago Tribune and Toronto’s Juniper Park devise an extremely local media campaign to prove the paper’s love for the Windy City.
Princess Margaret Hospital goes national to raise funds
The fundraising campaign for the new Gattuso Rapid Diagnostic Centre features an original TV spot and media partnerships with the Globe and Mail, CP24 and BNN.
Chrysler revs up radio buy: Media Monitors radio rankings Oct. 26 to Nov. 1, 2009
The car co drove straight to the top of the Toronto rankings, while perennial #1 Alarm Force stays on top in Montreal.
Zoom pumps up reach with Gym TV acquisition
The 160-venue digital channel boosts the media co’s established UK and North American presence in fitness venues.
Robin Hood pop-up bakeshop fetes 100 years of flour
Canada’s staple flour brand cooks up a fun, bake-it-yourself retail experience for families to celebrate its centennial.
Wolf Blass gets specific about quality
The Australian wine brand has launched a media campaign with location-specific creative focusing on the reliability and quality of Yellow Label wines.
Aeroplan Groupe buys Carlson Marketing
The loyalty program is also extending incentives to B2B partners such as Astral’s web and radio buyers as part of its expansion plans.
Ikea gets stuffed animals singing for ‘Soft Toys Aid’
This year’s edition of the furniture retailer’s annual UNICEF and Save the Children fundraiser features a virtual benefit concert users can activate and send to friends.
Febreze brings festive home with holiday hub
The new campaign targets holiday homemakers, bringing video, tips and scents to consumers across multiple media.
