Notes from the mediascape: Chicago Tribune hearts its city
Facing an increasingly competitive media market, the Chicago Tribune and Toronto’s Juniper Park devise an extremely local media campaign to prove the paper’s love for the Windy City.
Princess Margaret Hospital goes national to raise funds
The fundraising campaign for the new Gattuso Rapid Diagnostic Centre features an original TV spot and media partnerships with the Globe and Mail, CP24 and BNN.
Chrysler revs up radio buy: Media Monitors radio rankings Oct. 26 to Nov. 1, 2009
The car co drove straight to the top of the Toronto rankings, while perennial #1 Alarm Force stays on top in Montreal.
Zoom pumps up reach with Gym TV acquisition
The 160-venue digital channel boosts the media co’s established UK and North American presence in fitness venues.
Robin Hood pop-up bakeshop fetes 100 years of flour
Canada’s staple flour brand cooks up a fun, bake-it-yourself retail experience for families to celebrate its centennial.
Wolf Blass gets specific about quality
The Australian wine brand has launched a media campaign with location-specific creative focusing on the reliability and quality of Yellow Label wines.
Aeroplan Groupe buys Carlson Marketing
The loyalty program is also extending incentives to B2B partners such as Astral’s web and radio buyers as part of its expansion plans.
Ikea gets stuffed animals singing for ‘Soft Toys Aid’
This year’s edition of the furniture retailer’s annual UNICEF and Save the Children fundraiser features a virtual benefit concert users can activate and send to friends.
Febreze brings festive home with holiday hub
The new campaign targets holiday homemakers, bringing video, tips and scents to consumers across multiple media.
AMC arrives on Bell TV
The US cable channel and its hit series Mad Men will be available via the satellite provider next week.
Globe and Mail shifts gears to reach more drivers, entrepreneurs
The newspaper is relaunching two of its sections this month, expanding both target reach and advertising opportunities across its print, online and mobile properties. Online, GlobeDrive.com launches today.
P&G honours Canadian fashion and beauty media
The first-ever Canadian P&G Beauty Awards recognize fashion and beauty media; winners include Best Health, Flare and Sharp.
Hyundai capitalizes on ‘terrible parker’ vid
Car co. reacts fast to viral video of Hyundai Elantra being crushed in a Ontario parking accident, turning around a video response and car giveaway in days.
House reaches higher ratings
Survivor Samoa knocks out Grey’s Anatomy as the second-most watched program of the week.
Glassbox seeks to add new Curv
Called Curv TV, the new channel would offer lifestyle programming to women aged 18 to 34.
