Kraft Hockeyville strengthens bond with communities
Last year’s $100,000 arena makeover contest airing on CBC resulted in 330 million media impressions for the brand, says a Kraft rep, which is why they are sponsoring the program again this year – albeit with a few twists to keep up the suspense.
Court okays Post shuffle
Canwest had threatened to pull the plug on money-losing broadsheet.
Pizza Pizza orders up big radio buy: Media Monitors radio rankings Oct. 19 to 25, 2009
A shake-up in the Toronto top three sees Sunwing, Porter rise up the list, while the usual suspects stay atop the Montreal rankings.
Strategy publishes Canada’s first augmented reality cover
Created by Toronto agency Secret Location, the three-in-one cover features the winners of the 20th annual strategy Agency of the Year award, the strategy Media Agency of the Year award and strategy’s B!G Award. And in another first, strategy’s sales team is helming a pay-what-you-can online ad auction for the CMA awards guide, with a portion of proceeds going to NABS.
Canadian Blood Services seeks new agency partner
The search will focus on an agency (or agencies) to assist in evolving brand through advertising strategy, media planning and buying.
Playhouse expands in Manitoba
The preschool channel has been picked up by MTS, adding 86,000 subscribers.
Eyes turn to Canwest as Globalive blocked
The newest player in Canada’s mobile market fails CRTC’s foreign ownership test, a result that could impact Canwest’s overhaul.
Starcom MediaVest Group wins strategy Media Agency of the Year
At an awards ceremony in Toronto last night, SMG CEO Lauren Richards also won strategy Media Director of the Year, while DDB Canada took strategy Agency of the Year Gold, and Juniper Park won strategy‘s B!G Award top honours.
Park’N donate, Park’N Fly urges
The airport parking service provider is using a radio buy and partner-based online advertising to get the word out about its food bank drive this fall.
Doritos, Much go social for big reach
The chip brand is along for the ride with title sponsorship of MuchMusic’s social-media oriented VJ 2.0 search.
Examiner.com expands to Canada
The hyper-local news website brings its brand of citizen journalism to Canada, offering ad opportunities through both Examiner.com and its latest acquisition, the Vancouver-based NowPublic.com.
Canwest shuffles Post
As part of restructuring plan, newspaper to rejoin publishing division, pending creditor approval.
OMAC denounces final draft of Toronto sign bylaw
In a statement released late yesterday, the Out-of-Home Marketing Association says the final draft of the City of Toronto’s proposed sign bylaw jeopardizes the industry’s future.
Onestop launches residential network
In development for two years, the Toronto-based media group is adding to its presence in the transit, retail, hospitality and education environments in GTA, with national expansion to follow.
Dance Canada still hot
The reality competition ends its second season on a high note with 1.7 million viewers for CTV, while The Guard suffers a setback.
