Cheapflights.ca improves ad targeting opps
The travel deals site redesigns to give advertisers more visibility and consumers an easier online experience.
Astral to erect colossal digital screens
Drivers in Toronto and Vancouver will no doubt get kinks in their necks, as Astral installs new digital screens that reach up to 48 feet.
Canwest faces TSX delisting
Another hurdle for the ailing giant. Ontario court okays recap plan amid grumbles from Goldman Sachs.
Bite TV’s fall sched features brands and bands
Four new shows were announced yesterday including a West49-sponsored skateboard program and an interactive series that will incorporate user-generated content.
LCBO gives whiskey a go
‘What’s your Whiskey?’ campaign features an Iron Chef-style event, celebrity interviews and in-store tastings.
Groupe Le Massif puts rebrand in motion
The ski area is launching as a new brand, encompassing regional tourism and using media to promote a lifestyle, rather than just a product.
Starcom catches Wind Mobile
Canada’s newest wireless carrier has retained the media agency, along with five other new communication orgs.
Honda tunes into Civic Nation via anthem mix-off
The brand has created a new platform where urban Civic owners can mix and upload beats from tracks developed by Saukrates for a chance at on-air and online stardom.
Helena Shelton moves to PHD Canada
Shelton will be leaving her role as EVP, director of trading at MediaCom to join PHD Canada’s executive management team, PHD confirmed today.
James Ready barters with beer caps
Aimed at six key university markets, the beer maker offers students a chance to trade in their beer caps during pub events for everyday ‘life’ items.
Cadbury builds online schoolhouse
To fill the Halloween fundrasing void left by the retirement of UNICEF boxes, Cadbury has concocted a website to drive donations, backed by an online media buy and on-product promotion.
Petro-Can tops up radio buy: Media Monitors radio rankings Oct. 4 to 11, 2009
Toronto’s top radio advertisers also include Aeroplan and Porter, and Montreal keeps its status quo intact as Alarm Force tops again.
YouTube launches new ad format
Easier, faster and wider-reaching video campaigns are coming to a network near you.
Russell Peters gets Sirius
A new promo partnership between the megastar comedian and the satellite radio co is giving the country’s funniest up-and-comer stage time by his side.
House depreciates, but stays on top
CTV’s Grey’s Anatomy also holds onto second place.
