Air Miles launches mobile app
As part of a new gas and grocery giveaway, Air Miles has launched a mobile access site so collectors can find participants and download coupons on their phones or GPS devices.
Peek Freans gets romantic with Harlequin heroes
In a promo for Kraft’s Lifestyle Selections cookies, Peek Freans’ new online contest is encouraging women to be mischievous – and win an exotic Harlequin-inspired adventure of their own.
Canwest responds to client concerns
Agency reactions paint a brighter picture against a backdrop of doom-infused headlines.
Purina launches social networking for pets
A new online ‘True Colours Photo Challenge’ sponsored by the brand has pet passion driving traffic.
Petro-Canada back on top: Media Monitors radio rankings Sept. 28 to Oct. 4, 2009
Aeroplan enters the top three in Toronto while Alarm Force takes back its title in Montreal.
Porsche wants drivers to tough it out through winter
Snow and ice don’t have to keep luxury cars off the roads, says Porsche in a new, made-in-Canada print and digital campaign that promotes two of its models and various winter accessories.
Accusations fly amid fee fracas
A war of words between networks heats up ahead of CRTC hearings.
Astral gets HOT
Astral Media Radio Sales is now representing Edmonton’s new station, targeting gals under 35.
People from Cossette are Best at CNA Extras
The Canadian Newspaper Awards this week saw Cossette’s Toronto and West agencies scoop up top honours.
Tassimo brews up augmented reality
Kraft’s Tassimo coffee maker launched a new campaign this week that includes an AR ad on its microsite, experiential marketing, two $10,000 prizes and a Breakfast Television sponsorship.
Axe recruits students for summer promo gig
Targeting campus kids with spare summer time on their hands, the ‘Ridiculously, Ridiculously Good Summer Gig’ launches this week.
Indigo’s Love of Reading gets props from Scaredy Squirrel
Literacy foundation launches campaign to raise funds and awareness with Corus Entertainment’s up-and-coming star squirrel.
ATOMIC expands minds and media
From alternate reality gaming to transmedia narratives, the highlights of yesterday’s ATOMIC event are coming at you with full force. And want to know who the Next Media Star award winner is? Read on.
BC Dairy launches ‘The Weak Shop’
Milk marketer seeks to engage teens with retail website, pop-up stores and creative TV spots.
OMNI bows new Mandarin-language show
New 20-part series seeks to reflect Canadian immigrant experience.
