Volkswagen webisodes to air on Sympatico.ca
Portal, production co and brand come together to create web content.
ACA hears why ‘the medium should not dictate the message’
An exclusive consumer poll on media consumption presented at the Association of Canadian Advertisers’ executive forum yesterday explained why brand lovers and haters consume all kinds of media, while a keynote address sparked a debate on the role of the agency among the association’s executive members.
Analysis: Survey 3 2009 BBM Overview
The latest BBM ratings are facing a new mindset, and Hennessy & Bray’s David Bray is here to break it all down.
Astral Radio launches ringtone superstore
61215.ca is the new mobile downloads store on the cyber-block, as branded ringtones turn into a new insta-marketing opportunity.
CBC and National Post share content
A new multi-platform deal will see the pubcaster swap sports stories for financial ones, expanding the market, audience and ad inventory for media buyers.
Akon bets on mobile app to reach int’l fans
The R&B artist has partnered with Montreal-based Pente Mobile to develop branded mobile apps with content integration opps.
Scotiabank Nuit Blanche gives art lovers a new mobile experience
The new Night Nav mobile app offers on-site event navigation and on-the-go branding during the all-night Toronto art event.
Kleenex hooks up with new Sweetspot.ca opps
The lifestyle site’s redesign creates new sponsorship and integration opps, including more niche-targeting.
Sears tops TO list: Media Monitors radio rankings Sept. 21 to 27, 2009
Hydro Quebec knocks Alarm Force from its long-held #1 spot in Montreal.
Wii ads mimic CTV prime-time hit shows
Launching this week, Wii product demos in a series of customized promo spots emulate the look and feel of the net’s prime-time programs.
‘Viagra Confessions’ pokes fun at reno nuts
Decorating woes disappear after taking the little blue pill.
CTV, Global premieres soar, thanks to PPM
The new ratings technology inflates return of House, Grey’s Anatomy and Survivor – while CSI and Heroes take a dive.
Discovery Kids going dark
Corus is pulling the plug on its DK digi-channel despite sunny predictions for 2010, and Drive-In Classics is getting a revamp.
Digital outdoor metric guidelines released
New audience evaluation standards address key industry concerns, and will undergo a request for proposal this fall.
Smirnoff Ice drops the puck on Dundas Square
The official cooler of the Toronto Maple Leafs is hosting a massive street hockey game in the city’s busiest downtown hub tomorrow, marking opening day with alumni players, a skills competition and photo booths, followed by an outdoor broadcast of the game.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
