Defying Gravity falls off the grid
ABC and CTV drop the Vancouver-made sci-fi series, with remaining episodes to run on Space.
Vancouver Sun beams spots for the soul
To raise people’s spirits and promote acts of kindness, a print, radio and soc-media campaign teases an upcoming edition featuring the Dalai Lama as guest editor.
Teletoon shows Moxie in first in-show integration
The first-ever in-show integration campaign for Teletoon will see the Moxie Girlz logo in the first four eps of the live-action/animated comedy series Majority Rules, reinforced through a multi-platform promo and contest. Get a sneak peek here.
Coty scratch-and-sniff daisies bloom in Toronto
Perfume lovers can hit transit shelters and street columns along Toronto’s fashion mile to take in the scent of Marc Jacobs’ newest fragrance.
Fashion mag launches full men’s style issue
Advertisers like Audi and Hugo Boss are taking advantage of the special issue and related launch party that’s all about suits, scotch and cigars.
UBC hopes to connect with foreign students
A new campaign to attract international students uses a social media dashboard to let potential candidates see what life at the BC school is really like.
TD Canada branches into CBC prime time
The bank with the comfy green chairs is investing in screen time on the pubcaster’s fall season favourites Little Mosque on The Prairie, Being Erica and Heartland.
The Score and P&G get Drafted
The new reality show will run daily in eight-minute segments, with Gillette as the exclusive sponsor.
Get off the Island of Downtime
Ontario-based Atria Networks has launched a consumeresque multimedia B2B push to draw attention to its speedy fibre optic self.
Pattison unveils Eyewitness
The new web-based proof-of-performance system allows advertisers to keep track of OOH placements in real time.
Fight brewing on Wednesday nights
Global has an early lead on the strength of Glee, but will CTV and Criminal Minds have the last laugh?
Petro-Canada tops up ad buys: Media Monitors radio rankings Sept. 7 – 13, 2009
Petro-Canada and Hyundai gear up their radio buys.
Canwest dailies go mobile, and brands tag along
New mobile sites for Canwest’s dailies – and Canada.com – launch today with new local targeting, branding and sponsorship opps.
Subaru brings virtual 3D audio to test drives
The new Subaru Legacy campaign launch comes with some high-octane media features, including a 3D-audio virtual test drive.
Allrecipes launches in Quebec
Kraft signs on as exclusive launch partner of the French-language version of the popular recipe site.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
