Head & Shoulders sponsors NFL champ Troy Polamalu
P&G links up with the fantastically coiffed Pittsburgh Steeler to promote hair care products.
Wasserman beefs up media expertise
Chris Phillips joins the Vancouver-based ad agency as online specialist.
Arbie backs Talent Lab
RBC digs into the vault to award a $15,000 prize for new filmmakers at TIFF.
V skews young, TVA targets families
Quebec’s number one network changes strategy with roll-out of five new dramas, facing re-energized and news-light competition.
Canadian moms lead US moms in online activity, but lag in mobile, online shopping and TV
A syndicated study, Women & Digital Life, released this morning by Toronto-based Solutions Research Group, reveals that while Canadian women watch less TV than their American neighbours, they are more engaged watching their favourite TV shows and less likely to be multi-tasking.
Banff Tourism goes nuts with ‘crasher squirrel’
The destination marketer capitalized on the fuzzy little phenomenon with a very social media campaign, and attributes $3 million worth of media attention to hooking up with the welcome ‘crasher’.
Weeds invade downtown core
Canwest creates buzz around the Showcase series with a guerrilla stunt.
CASSIES earn record entries
When times get tough you want to showcase your ROI, so the advertising effectiveness awards are up 34% in entries from last year.
Metro targets mobile-savvy commuters
Daily newspaper relaunches mobile site with new features, apps, a URL and a barcode-enabled contest with Guinness.
Dusk casts a large media shadow
Corus rebrands scary movie channel Scream as Dusk with a campaign featuring ghosts in windows and on the radio.
CHEK lives to see another day
Eleventh hour deal with Canwest and $2.5 million from staff and local investors buys new lease on life for Victoria station.
Glee hits a high note
Rerun of musical comedy’s pilot posts solid ratings for Global.
Canadian consumers less likely to engage in positive WOM
A North American comparison of the Net Promoter Score in consumer packaged goods shows US consumers are more likely to tout the positive than their Canadian counterparts.
Dancers topple Brother – BBM/Nielsen Aug. 24 – Aug. 30, 2009
So You Think You Can Dance Canada pirouettes over Big Brother to grab the most viewers.
Canucks want TV everywhere, says study
No surprise here. Most Canadians want to be able view their favourite cable programs on the web or their mobile devices.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
