Western Canadian Lottery touts its jackpots on taxi tops
The lotto corp is using LED displays to highlight its prizes.
Canwest Broadcasting realigns its ad sales
CTS is expanding its role to include sales to U.S. advertisers for the broadcaster’s specialty stations.
C.S.I. is tops – BBM/Nielsen Top 30: August 10-16, 2009
With America’s top dancer out of the way, cop shows are one and two in the quest for viewers.
New name, direction for TQS
Remstar rebrands ailing network as ‘V’ – steering it towards entertainment. Mario Dumont to host political affairs show.
MiC Picks: David Spark’s ‘Three Things You Should Know About…’
More smart media thinking from the industry’s inquiring minds.
Carling’s great marketing idea
Molson promotes its value brand with a campaign celebrating history’s great beer ideas.
New reality show gets DebtMonkey on its back
The debt management company is sponsoring the pilot due to air Saturday on Global.
Can-Fit-Pro bulks up its media muscles
The health co takes to the covers of Metro to promote its show.
Joytv unveils new shows for fall
The Vancouver and Winnipeg local stations announce two new Canadian series (plus one revamp).
Microsoft-Yahoo! search partnership offers new opps, says comScore
With news of the recent partnership, buzz in media circles points to growing competition in search audience share – and Canada, with its lead spot in searches per searcher, will be affected, according to analysts.
Heineken gets TUFFer
The beerco expands its commuter entertainment offering of non-stop shorts at Heineken Film Zones during the Toronto Urban Film Festival.
Red Baron Lime spends big to tout value
Brick is promoting its new flavoured beer with its largest ad push, and a ‘lust for Lime’ social foray.
Now Playing: The Walrus
The Canadian general-interest magazine promotes new issues with film-style trailers – check the first one out.
Much gets into the dating game
The music net debuts three new series next week, two of which are all about dating surprises.
Dance shows still kicking
High numbers greet U.S. and Canuck versions of So You Think You Can Dance. Genre still making gains, says media buyer.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
