Bell Internet cuts a hole in OOH ads
In a new campaign launched yesterday, major OOH executions appearing across Ontario and Quebec target the laptop-carrying demo, including a chopped billboard that reveals the brick wall underneath.
Sluggish launch for Gravity
The domestic sci-fi series plays better at home than in the US.
CTV joins the big spenders:
Media Monitors radio rankings July 27 – Aug. 2, 2009
And Alarm Force stays on top of Montreal’s radio ad spend rankings.
CEP has ‘serious concerns’ over Canwest ownership
Media workers union calls on Ottawa to again look into influence of US partners.
Molson Dry pioneers a new media twist
The beer brand is tapping augmented reality to uncap animated messages from beer bottles for tech-savvy sudswillers.
Toshiba asks public to submit ‘What if…’ vids
A new back-to-school campaign spanning online, OOH and cinema ads has sparked humorous video entries about what would happen if other aspects of life had the same technological characteristics as a Toshiba laptop.
Attention class: Youth Culture launches new mag
The male-targeting Fuel Inc. Careers Uncensored will speak to youth about the trends in the labour industry, with advertisers like Athlete’s World, RIM and Humber College already on board.
CBC adds news talker, denies talk of National move
Musical chairs continue at CBC as a National regular lands his own two-hour spot on Newsworld, while the Ceeb puts down talk of a ‘secret plan’ to re-sked flagship newscast.
Virgin Mobile calls on Teehan+Lax as new digi AOR
Online media makes up a significant portion of the carrier’s marketing spend, which is expected to continue this fall, starting with a new site.
Cossette hires advisers to analyze bid
Shareholders are advised not to take action until the proposal has been reviewed by Cossette’s board of directors and special committee.
While value is key, women not trading down, says Corus survey
The just-released After the Crash Corus Her Report finds that while women in Canada don’t feel tremendously affected by the economic downturn in terms of their personal finances, there’s been a real mindset shift.
WorkSafeBC gets its groove on
To reach youth, BC avoids the guts and gore seen in other provincial safety campaigns, and turns to festivals to promote the message through music, buttons and all things ’70s.
Spotted! Street beauty predictions
Cool ads discovered while out and about.
So You Think You Dance results show moves to the top
BBM/Nielsen Top 30: July 20 – July 26, 2009
SYTYCD performance drops to second place.
Huggies Pull-Ups vlogs potty trainers
Print, digital and TV ads drive parents to an online hub that follows six tots entering the big-kid phase.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
