Torstar’s Metroland launches DailyWebTV Hamilton
Sponsored video segments offer viewers expert tips and advice – and local reach for advertisers.
Mercy coming sooner for Citytv
Another newbie, The T.O. Show, hits the grid this Sunday.
Petro Can stays on top:
Media Monitors radio rankings July 20 – 26, 2009
Alarm Force also holds on to the top of Montreal’s radio ad spend ranks.
Notes from the mediascape: Levity calls on superfans to spread the word
US-based Levity Entertainment Group launched E-Comic Branding this month, a new digital marketing service with integration opps.
Free daily t.o.night to launch in September
Targeting transit commuters, the afternoon/evening paper tries to get in on the robust free daily market in Toronto – but Metro isn’t fazed.
Spotted! Newspaper wars
Another conversation-starter ad encountered while out and about.
Torstar reports Q2 loss, and ad slump lowers outlook at Rogers
While media ad sales have felt the full brunt of the recession, subscriber revenue is up at Sportsnet.
Family Channel bows new tween series
High school sitcom Angel on Campus is hoping to attract the nine- to 14-year-old demo.
HP doesn’t want to see your face
The tech company has launched a YouTube contest inviting entrants to create videos that express who they are without showing their faces.
Fall fashion issues only down a few layers
Fashion, Flare and Elle Canada‘s September issues are almost the same size as last year – here’s why Canada’s beauty books are faring better than their US competitors.
Royale’s kitten casting attracts feline lovers
How do you lure traffic to a TP website? Kitten Idol. The tissue brand’s online contest has received 10,000 votes in the first week, and 300 cats have their pictures on the site’s related photo gallery.
New community newspaper service approved
ABC Board gives the new service the nod and elects Sunni Boot as chair of its Canadian Board Committee.
West Valley Market launches tiny OOH effort
Taxi Vancouver set up miniature food-themed scenes to promote the small, local grocer.
Kao Brands Canada does hair in clubland
To promote its John Frieda Frizz-Ease line, the beauty brand is seeking out women where they’re most obsessed about their hair – out on the town.
Teletoon nabs new series for fall
There’s new blocks on the block.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
