BMW launches first SMS campaign
An OOH display in downtown Toronto asks consumers to book a test drive via text message. BMW is pleased with the results so far, as well as the extreme ROI measurability.
Corus buying SexTV, Drive-in Classics
Former CHUM channels going for $40 million, while recently released Q3 results show that Bakugan, Pay TV and Women’s ad sales contributed to a strong quarter for Corus Television.
Holt Renfrew invites passersby to smudge up its windows
Touchscreen voting for the high-end retailer’s Contemporary Correspondent Search contest uses Window FX.
Santa’s Village turns kids into Facebook elves
As part of its online campaign, the theme park has released an Elf Makeover app and is staging an Elves on the Loose contest.
Sway struts onto national newstands
Owned by Star Media Group, black lifestyle magazine Sway will move beyond its GTA base to newsstands across Canada.
FPLQ promotes picnic cheeses through specialties
The dairy fed is cutting itself a slice of TV advertising this month on Astral’s specialties, a summer campaign first for the brand.
Pizza Nova flips ‘text messaging’ campaign
Bucking the trend on pizza chain advertising, Pizza Nova’s first outdoor billboard buy doesn’t use images of food or tout deals.
McDonald’s takes a Grecian stand
A Toronto billboard for a chicken wrap gets support from a Greek column in the latest execution for McD’s summer menu from Cossette and OMD.
Colgate wants to see your fresh moves
MaxFresh is targeting club-goers through a new UGC online dance contest that twirls its way to a live contest at Yonge and Dundas Square in Toronto.
So You Think You Can Dance results show stays on top
BBM/Nielsen Top 30: June 29 – July 5, 2009
CSI: Miami moves into second place.
Canwest rounds out its media monitoring service
Radio has just been added to the intelligence mix.
Coke Zero sponsors free Maple Leafs game
The Toronto Maple Leafs and Coca-Cola Zero are giving away tickets to a Sept. 16 Leafs game utilizing a mobile dressing room, Leafs bloggers and external media partners.
Next Media Stars: Starcom MediaVest Group’s Brian Chan builds new connections
As one of the brains behind the award-winning Johnnie Walker campaign, Chan shares with MiC how it felt to receive recognition for the ethnic advertising execution, as well as the strategy behind his latest work for Kellogg’s.
Advertising on public transit is a right: Supreme Court of Canada
In the case of Greater Vancouver Transportation Authority vs. Canadian Federation of Students-BC, the country’s highest court unanimously upheld advertising on public transit as a freedom of expression right.
Canwest takes writedown on E! stations
Continuing losses came as the broadcaster wrote down the value of its newspaper business by $247 million, and its E! network broadcast rights by another $5 million. Canwest said it has made progress in talks with creditors on a wider recapitalization plan, but that a deal was not assured and bankruptcy protection remains a possibility.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
