Old Port of Montreal Corporation selects interactive AOR
Revolver 3 will handle the corporation’s online marketing campaigns for the Quays of the Old Port and the Montreal Science Center as its separate, interactive AOR.
Dentsu to tell Sunnybrook’s story
Dentsu Canada has won the Sunnybrook Health Science Centre account.
Toronto Tourism targets the young and affluent south of the border
The tourism association is wooing Uncle Sam’s lifestyle crowd through tailored advertorials in print and content integrations online.
***FLASH***No wins for Canada from the first day of Cannes 2009
Three nominations for Promo come up empty, while PR and Direct juries omit Canada altogether.
The shortlisted: Canada bags 29 shots at the Lions
Fourteen Outdoor, seven Radio, three Media, three Promo and two Press entries have a shot at medalling at the Cannes International Advertising Festival.
Globe and Mail workers vote for strike
Another offer from management is expected today by the union, which represents about 500 editorial, sales and circ staff, says a senior representative. But in the case of a strike or lockout June 30, Globe writers will be publishing their own online news site.
Bell gets in on Molson bid action
A new minority equity interest in Molson bid’s to acquire the Montréal Canadiens Hockey Club and the Bell Centre offers the telco giant access to Canadiens content, naming rights to the Bell Centre and deeper marketing and promotional relationships with the hockey franchise.
Next Media Stars: Dentsu’s Min Ryuck drives interactive digital
Part of driving the interactive portion of Lexus’ IS series in a new direction involved having Dentsu’s interactive communications manager steer the brand into the mobile space for the first time.
Eye Weekly mobilizes T.O. Do List
Toronto’s alternative weekly launched a mobile listings website last week, and it’s seeking a sponsor for a multi-platform integration offer.
Stanley Cup Finals on top again
BBM/Nielsen Top 30: June 8 – June 14, 2009
Stanley Cup post-game program also scores in second place.
Arby’s launches pics-for-wheels contest
A social media push for ‘Snap and Drive’ is the burger brand’s first foray into social media, and a new effort to kick-start an online database.
Bitchin’ Lifestyle launches rockin’ new shows
From the creators of Bitchin’ Kitchen, which landed a berth on the Food Network next year, comes a home reno and travel show.
KPMG Consumer & Convergence Study out
Senior execs discussed the business models that will drive revenue in the Canadian market in Toronto last night, following the global survey’s release.
MiCpicks: Rob Young’s ‘Three Things You Should Know About…’
The SVP of planning services at PHD Canada wants to help you make sense of all the numbers out there.
Cruisin’ in a BMW Mini with strap-on arms
In a guerrilla stunt by Taxi 2, a Mini convertible cruise session became an exciting roller coaster ride through downtown Toronto as the driver’s (fake) arms stretched far out above his head.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
