Ontario Toyota Dealers moves to the top:
Media Monitors radio rankings May 18 – May 24, 2009
The Brick moves to the top of Montreal’s radio ad spend rankings.
Canuck LA Screenings deals: who got what
American studio reps reveal that bargain-shopping Canadian networks managed to pay around 5% less for programming slates, compared to last year.
Mazda brands iPhone concert listings app
A new application for checking concert listings and buying tickets sports the Mazda logo and images of the new Mazda3.
BMW parks it at Media Experts
The media agency has been selected as both BMW Group Canada and Mini’s new national media buying and planning agency.
Jonas Brothers rock out Family Channel
A new series called Jonas, starring the triple threat teen crooners, premieres June 12, with episodes and ad opps on Family.ca.
Roughly 180 leaving CBC
CBC’s English language operations are set to downsize by up to 180 employees this week, about half the number originally anticipated.
Pop-up Lil’ Shop of Allergy Horrors
The maker of Nasonex schools Torontonians on allergies at Toronto’s Yonge and Dundas Square today.
Alive puts itself on The Marketplace
The Canadian health magazine will provide editorial content for Planet-Tek Systems’ digital signs.
Idol dominates but loses steam
The number is down from last year’s 3.1 million. The story is the same in the US, where Idol grabbed 28 million viewers, compared to 31 million in 2008.
**FLASH** Globe and Mail names new EIC
A senior editorial shakeup includes a new VP digital, a fresh move to VP of business development and marketing, as well as a newly created role for a VP of IT.
Intact rebrands with fast-reach plan
Online page takeovers, widgets, national billboards and a newspaper print campaign round out the relaunch of ING Insurance as Intact.
Delvinia releases new insights on social net behaviour
New research reveals that only 6% of NGeners who visit sites like YouTube post content, and that only 4% of Gen X visited Twitter last month.
VisionTV to develop Canadian Britcom-esque series
The multi-faith network is looking to sked Cancon comedy – with an interactive web angle – to appeal to the 50+ crowd, and is open to talking to brands about integration opps.
Granville Island goes outdoor to connect locally
Vancouver’s Granville Island Brewing gives its lagers and ales a new look in a new campaign from Publicis Vancouver – and added OOH to its usual radio media recipe.
Grey’s Anatomy finale surged to the top
BBM/Nielsen Top 30: May 11 – 17, 2009
American Idol dropped down to a close second.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
