The New York upfronts: ABC upholds TV’s GRPs
At a more subdued ABC upfront presentation in NYC yesterday, Mindshare Canada’s managing partner Lina Alles hears more about the glories of television – for audiences and advertisers alike.
Huggies tells moms to enjoy the ride
A new rewards program from Kimberly-Clark’s Huggies brand is promoted through TV and print, plus a points-collecting partnership with Sweetmama.ca.
Toronto Sun shines on the Argos
As the Argonauts’ official print partner, the Sun is also producing a weekly half-hour Sun TV series called Argos Access.
Cora shows her colours
The Canadian restaurant chain is brightening everyone’s morning commute with a series of new billboards that pop nicely in a sea of cement and supermodels.
Fay steps down as Aegis Media CEO, North America
Nigel Morris CEO of Aegis’ digital network, Isobar, takes the helm.
Corus Québec to broadcast Olympics
Canada’s Broadcast Media Consortium has secured Corus Québec as the exclusive French-language radio partner for Vancouver 2010.
Branchez-Vous! launches Yellow Pages-sponsored iPhone app
The French-language news site has released a news app that allows users to play photojournalist.
The New York upfronts: Fox is feisty
Attending Fox’s upfront presentation in NYC yesterday, the first of four she’s covering this week, Mindshare Canada’s managing partner Lina Alles learns that not much has changed after all, from putting on the glitz to the staying power of television itself.
Next Media Stars: Touché!PHD’s Charles-Étienne Morier is the digital crème de la crème
Touché!PHD digital media planner Charles-Étienne Morier turned cream into a must-have for women and chocolate milk into a favourite bevvie for youth with innovative online campaigns.
Montreal Gazette wins Best of Show at INMA Awards
Other Canadians winners recognized for their marketing activities include the Globe and Mail, the Toronto Star and the Winnipeg Free Press.
Rogers, TSN2 end stalemate
Starting today – just in time for the marquee baseball series between the Toronto Blue Jays and their division rival Boston Red Sox – TSN2 will be available to Rogers digital subscribers, in a deal that will likely see TSN2 go from 3.2 million homes to over 4 million.
American Idol performance show wins the week
BBM/Nielsen Top 30: May 4 – 10, 2009
Grey’s Anatomy moves to second place.
CRTC stalls on spending limits
The TV watchdog on Friday delayed at least for a year a decision on whether to impose a ‘1:1’ spending requirement on Canadian and foreign programming to curb purchases of US network shows and encourage Cancon expenditures.
Buy, sell, trade – car buyers are online
According to two new surveys conducted by Leger Marketing and ComScore for classifieds site Kijiji.ca, nearly half of recent used car buyers bought from individuals rather than dealerships.
WestJet Vacations launches PURL
New personalized websites offer travelers tailored vacay details, social networking features and a new venue for cross-sell options.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
