L’Oreal Paris’s 10-minute tricks
L’Oreal Paris’s Excellence-to-Go brand will show busy TheSoko.com readers that not only can they colour their hair in record-breaking time, but apparently also squeeze in a workout, cook a meal, develop a plot for world domination…
CMT Canada launches two new docusoaps
Moms are the protagonists – and the target – for two reality series premieres.
American Idol results show moves to the top
BBM/Nielsen Top 30: April 27 – May 3, 2009
The American Idol performance show is bumped to second place as the series nears its conclusion.
Double duty for Moore
CBC media sales and marketing has a new boss: exec director of sports Scott Moore.
Social media ad metrics unveiled
IAB Canada’s Emerging Platform Council’s mobile and social committees will review and approve the IAB’s new terms for the Canadian market on June 4.
Proxim makes a TV series montage for Mom
In a partnership with Radio-Canada, mom-related clips from popular shows are pasted together in a unique Proxim pharmacy ad from Bleublancrouge.
BMW creates canvas with tire tracks
An all-encompassing media push for the Z4 Roadster combines traditional buys with unique Air Canada in-flight executions and a downloadable iPhone game.
Notes from the Mediascape: Sunchips and Nat Geo partner to green America
Green Effect contest winners and their earth-friendly ideas will be profiled in National Geographic magazine, and will present their projects to environmental leaders in Washington, DC.
ParticipACTION launches phase 2 of its user-gen exercise
The spotlight turns on ordinary Canadians via new TV spots launching Monday and a cross-Canada tour this summer that will ask others to share their stories.
Virgin spreads its festival wings
Two new provinces – Quebec and Nova Scotia – bring the summer shenanigans to five venues, taking both the mega brand and its many media partners for a cross-country brandavaganza.
Shaw and Corus bow home theatre 3D content
Get out your red and blue sunglasses. In-home entertainment is getting hotter.
Parmalat puts Cheesy in the spotlight
A new contest for Black Diamond Cheestrings Ficello gives kids a chance to win the coolest room in the house via microsite and Ytv.com gameplay.
Canwest specialties boast a slew of premieres next month
History Television and National Geographic fire the first shots of all-new WWII-themed programming, while BBC Canada brings the funny with four fresh shows – all starting in June.
Corus unspools mavens, the super fit and the dancerati
Viva, W and Cosmo have something for women of any age or persuasion in June.
Lowe’s jumps to the top:
Media Monitors April 27 – May 3, 2009
McDonald’s moves to the top of Montreal’s radio ad spend dial.
