NBC ‘infronts’: TV is alive and not so badly off
Mediacom’s EVP director of trading Helena Shelton shares the scoop from yesterday’s more intimate, low-key ‘infronts’ at NBC in New York.
Mentos Gum builds media mo-Ment-um
Cossette Media launches a sticky web contest supported by radio, OOH, print – as well as public stunts in Toronto, Montreal and Vancouver.
City of Toronto to consider billboard fee
The Beautiful City Billboard Fee proposal would see major outdoor companies coughing up cash to fund public art projects – with preliminary estimates of more than $16 million, says OMAC.
Kraft goes cross-country with Sportscentre
To celebrate TSN’s 25th anniversary, Kraft is targeting moms with a sporty community contest.
ShamWow Guy slaps new product into Canada
A new direct response campaign launched this week from the maker of the much-hyped cleaning cloth.
The Listener set to debut on CTV and Space
CTV is launching a mind-reading interactive site to prep auds for the new series.
M2 Universal shows low audience support for fee-for-carriage
In research published yesterday, M2 Universal shows 42% of Canadians would cancel conventional channels rather than pay any more for them – significant in that reduced audiences mean reduced ad revenue.
Geckos take the West, while meerkats dominate down time
The telco is targeting young families with two mascots working two new campaigns promoting service bundling and mobile Internet.
James Ready grants wishes, shares radio time
Buck-a-beer is no more, but in a follow-up to its Andy award-winning campaign by Leo Burnett, the Niagara Falls-based lager is there for what ails y’all this summer.
MySpace Canada explores new talent
A new contest gives up-and-coming Canadian musicians double-dip exposure on MySpace and Corus’s ExploreMusic web and radio service, and gives advertisers targeted online and radio opps.
Canadian Blood Services asks: ‘What would you do?’
The blood agency has launched a new campaign to increase donors, and is testing the effectiveness of the new media channels it’s added to the mix.
Scotiabank invites students to see their futures
The bank’s new online contest invites youth to plan ahead, and to visit its Fund Your Future site.
Flames warm up TSN numbers
TSN’s first-round coverage scored an average 567,000 viewers versus 399,000 in 2008, with the Flames fetching 879,000 viewers per game – predictably the cabler’s most-watched series.
Yellow Pages Group media biz calls on PHD and Touché!PHD
Taxi Canada wins the long-term strategy and creative account, spanning the directory’s print, online and mobile products.
Students ‘scream cheese’ at Doritos Guru coronation
Eight Montreal university students win cash and 1% of the new chip’s sales after their video stood out from 2,100 entries. It will air nationally to promote the newly named flavour, ‘Scream Cheese 2.’
