National Post cuts Monday paper edition this summer
The cost-cutting measure takes effect June 29 and runs through Labour Day, but a digital Monday edition will still be available for subscribers.
McDonald’s brews and debeans
Cossette West’s new creative team breaks coffee drinkers out of their routine by unloading 120 lbs. of Mcbeans in a bus shelter, and pouring coffee from a lamppost.
YTV and Universal Music looking for Canada’s next star
YTV and Universal Music throw in an EP, as well as a record deal, for the second season of The Next Star.
Cosmo TV works the runway with The Fashion Show
Brand visibility is available within the new series, which pits experienced designers against each other for the top prize.
Petro Canada keeps its T.O. radio presence pumped:
Media Monitors April 13 – April 19, 2009
Legacy Publishing Company also stays on top of Montreal’s radio ad spend rankings.
Discovery Channel welds Canadian Tire tools with Canada’s Worst Handyman
The new season of the popular DIY reality show introduces handy Mastercraft product integration to aid the unhandy.
Globe and Mail raises pride of Young Lions
The winning media entrants developed a Doctors Without Borders campaign using bandages and airport check-ins. Speaking of travel, the teams will now represent Canada’s next-gen talent at Cannes in June.
Cadillac Fairview unfurls long-term push
A new campaign developed by Grey Canada aims to keep women and families shopping straight through to the Christmas season, with an extensive print campaign also aimed at Toronto tourists with shopaholic tendencies.
Tourisme Montreal fights the recession with multiple targets
The city’s tourism bureau is aggressively trying to counter dwindling visitors.
E-Hanger keeps its advertising in the closet
E-Hangers’ ‘laundromedia’ effort hinges on recyclable cardboard hangers that are designed with space for colour advertising.
A little Prevention goes a long way
Olive Media adds Prevention.com to its roster of websites.
Harry Rosen sizes up Canada’s execs online
With a successful new blog and an e-commerce catalogue launching next month, men’s high-end clothier Harry Rosen swings at the recession with a ‘New Confidence.’
Hitwise to measure online usage in Canada
The New York-based Internet audience measurement company says its four-pronged approach to measuring web traffic will better help marketers understand the Canadian market.
Diversity Media Services hooks up with brands as survey bait
Diversity Media Services and Ipsos Reid are looking for brand partners to help new Canadians get talking about their buying habits.
Lawyers, Shattered set for Showcase
The cable channel is getting two new crime series from Canwest, which has picked up the Whizbang Films vehicle.
