Viagra site kicks it up a notch
The new site features conversation starters over an interactive golf game with sweeping vistas of animated greens.
Pepsi hooks up with the Junos
Targeting the 13-24 demo, Pepsi sponsors the Fan Choice Award and gives a Superfan a dream experience.
Francophone women of a certain age have a new suitor
Vita magazine unveils online equivalent, intended to boost time spent on the site and encourage word-of-mouth.
Tuning in to new audience measurement
BBM conference covers survival in a changing marketplace – and why PPM works, and online sampling doesn’t.
Ratings slide 14% for big game
The four-hour-plus telecast clocked in at 3.6 million viewers on CTV, while RDS nabbed 691,000.
Corus Radio launches iPhone app
The new app comes with a ‘shake the shuffle’ feature for users and sponsorship opps for advertisers that include pre-roll placements and embedded DART tags on each of Corus’s 52 radio stations’ landing pages.
Social media buzz highest for GlobeandMail.com and CBC.ca
Cision shares findings on online engagement quotients via social media links for Canada’s top 10 media outlets.
Pedal faster: EcoCab introduces audio and video component
In its second year, the environmentally friendly vehicles expand reach in Toronto, and introduce the program to other cities across Canada.
BBC ad sales expand into Canada
New hire brings customized digital media solutions to the Canadian marketplace.
Interactive Super Bowl ads bring on the Bud
Etc.tv-enabled spots on RDS boast new levels of engagement.
Commission may rethink license renewals
With concerns raised over the poor financial outlook for smaller TV markets, the regulator is hinting at an adjustment of renewal conditions for over-the-air broadcasters like CTV, Canwest, Rogers and TVA.
House returns to the top
BBM/Nielsen Top 30: Jan. 19 – 25, 2009
Grey’s Anatomy comes in a close second.
Super Bowl XLIII…The Commercial Gridiron
MiC‘s ad pundits had a thing or two to say about the year’s biggest ad bowl.
Internet top media time grabber among Canadian youth, says new IAB study
Advertisers whose target market is currently in the 25-34 range best make haste, says the new report from the IAB, released along with the launch of its Media Imperatives tool for media buyers and planners at Ad Week.
Advertisers sign up for The Hockey News mobile app
Lay’s, Lexus, Gatorade and Bud Light jump on board to reach mobile hockey fans.
