Sassy website for city gals gears up for launch
SheDoestheCity.com already has a following, and the official launch is weeks away.
Home Depot beats out Sears as top radio advertiser: Media Monitors – Nov. 12-18, 2007
Sears was toppled from its five-week run at the top of the chart, dropping to #2, behind the Home Depot.
Mitsubishi, agencies calls for ‘aggressive media partner’
The automaker’s got big plans for its 2008 strategy, and it wants potential media partners to come forward with ideas for innovative executions and plans that will work.
Cinema screens not just for movies anymore
At least not at Cineplex. It’s expanding both its alternative programming – with the National Ballet of Canada’s The Nutcracker and The Beatles’ Help! – and partnership opps for marketers.
CBC unveils aggressive winter sked
The Ceeb’s winter sked reworks Mondays with new reality shows and The Border, while jPod and French remake Sophie land on Tuesdays and Wednesdays.
Analysis: When it comes to momentum, Global’s got it
Amid the net’s recent war of words with rival CTV lurk some interesting facts.
Holiday shopping looks robust in Canada
‘Need-based shoppers’ plan to spend $1,413 each this time around, according to the ICSC.
MIPCOM conferences now downloadable
This is probably the next best thing to having been in Cannes this year.
KFC bows new menu item with contest on the side
Y&R’s promotion of KFC’s new chicken bowl includes a Facebook posting and a challenge to correctly assemble the layered dish online.
Grey’s amusing diabetes campaign aimed at youth
Offbeat speed dating vignettes, online and on YouTube, are meant to dispel the misconception that only older people need to ward off the disease.
Marvel names Segal new Canadian partner
The comic book publisher has more than 5,000 high-profile characters from the past six decades.
CanWest expands community publishing portfolio
Now in the communications giant’s stable are three publication groups in southwestern Ontario.
Rogers buys OLN
A pending deal for the sporty outdoor channel was unveiled just as time ran out on a separate would-be deal for The Score.
ADCC Directions Awards handed out
Taxi and Lowe Roche won gold for Interactive Media, Lowe Roche took Multiple Media gold, and the Innovative category top prize went to O&M’s ‘Evolution.’
Rogers first to try Corus’s flexible TV ad platform
New to Canada, the system lets clients update their ad creative and send it directly for broadcast on the TV Listings Channel.
