Masters of Science Fiction premiering on Space
Stephen Hawking and big-name actors will bring renowned sci-fi stories to life next month.
Discovery HD offers two new series
Pivotal rulers and predatory animals will appear in HD in November.
Calling all ‘Music Maniacs’
Sony Ericsson just launched a social networking site with a big difference: some CGC critters will be used in an ad campaign.
New hire to enhance Y&R’s interactive media capabilities
Michael Shostak will lead Y&R Toronto’s interactive campaign projects for Ford, Wyeth and other big clients.
National Ballet using brilliant viral promo
It was tough to top last year’s clever ‘Where’s the ballerina’ initiative, but they’ve done it.
Grey’s Anatomy topples House
BBM/Nielsen Top 30 – Oct. 15-21, 2007
CTV’s Grey’s Anatomy took the top spot, while the previous title-holder, Global’s House, fell almost halfway down this week’s chart.
Fox backs Back To You
The Kelsey Grammer sitcom gets a full season order, plus change, despite sliding numbers in the US and on Global.
Interested in really big advertising in Calgary?
You could try the giant LED boards at McMahon Stadium.
Genesis Media acquired by Aegis
An entity dubbed Genesis-Vizeum will encompass ‘the first building block in Canada to create the agency of the future.’
Stay where you at and I’ll come where you’re to
Grey Vancouver is leveraging the logic in the famous Newfie-ism in a tourism campaign for northern Alberta.
Yes and no on VOD: CRTC
The regulator has given Rogers a green light to charge fees for TV series it offers on VOD, but not to insert new ads.
Slice promotes Runway by expanding online content
Fans immersed in everything Runway should appreciate more dish, prizing and text messaging.
Grey’s trounces House
The tables turned as CTV’s surgeons leapt ahead of Global’s resident grouch.
Canadians’ wireless usage soaring
Text messaging volumes are up to 30 million per day, and the CWTA expects overall wireless use to triple by 2010.
Canadian 5th Grader to be ‘brainier’ than US version
And integration innovations masterminded by Starcom for Nintendo promise deeper viewer engagement.
