Rogers signs digital deal with Hearst
Rogers Media is going to sell ad inventory for Hearst Magazines in a deal that includes a cross-promotion strategy.
2008 Olympics to boost TV to its highest ever share of world adspend: ZO
It won’t only be the athletes who’ll be jumping higher next year, according to ZenithOptimedia.
Food brands lacing up for hockey contest on CBC
Hockey Night in Canada is going after family memories, and ConAgra is getting in on the action.
Canadian-made Dove self-esteem initiatives begin global rollout
The new viral films and interactive tools will be introduced in Toronto today at the first Dove Self-Esteem Fund Summit.
Mazda launches Zoom-Zoom
The brand just got its own global mag with localized content.
National radio sales up 5.9%
Care to guess which advertising category saw a 1,105% jump in spending?
IAB introduces new standards
Agencies and online publishers now have new guidelines to follow in order to keep their focus on ‘developing great campaigns and creative, not on executional logistics.’
Global takes Tuesday, Wednesday and Thursday
BBM/Nielsen Top 30 – Sept. 17-23, 2007
Global’s Big Brother took top numbers on Tuesday. The net’s Back To You dominated Wednesday. And Survivor: China on Thursday delivered the top spot on the Top 30. With the fall season underway, the score is almost even when you count who’s got how many on this list…
Another digital head rolls at AAC
Claude Galipeau is only the latest new-media casualty.
CBS puts Low in charge of one-stop Quebec shop
Corus, Cogeco and Radio Nord are now under one umbrella for advertisers.
Media Strategy Forum a mind-expanding day
Today’s consumers are simultaneously gods and brand sluts. And those are just two of the big ideas that rocked the room yesterday.
CRTC stamps approvals for Rogers and Astral Media
It’s official. Rogers gets Citytv (but not without conditions), and Astral Media gets 53 radio stations.
Dore cracking wise for Comedy
Best known as the roving reporter on Canadian Idol, the comedian Jon Dore now has his own series.
Women in the stands: BBM Media Snapshot
Ever wondered about what other activities female football fans are into?
Top radio spenders were TV networks: Media Monitors – September 17-23, 2007
Logically enough, given that their new fall TV skeds are rolling out, the top advertisers on radio this week were Citytv, at #1, and Global TV, at #2.
