Celeb mag adds more marketing opps
Inside Entertainment has put a few more marketer-friendly features online.
CNA launches newspapers-are-great campaign
Newspapers are good enough, smart enough and, doggone it, people read them. And now the CNA says it’s time to ‘blow our own horn.’
Online pub launches bilingual social network
An online mag in Montreal is betting the future of its readership is in customization and social networking.
Enhanced suite of media measurement services launches
More than 15,000 publishers, with several million web media assets, have joined the free program to date.
CBC, Mirvish to make Music
A reality show slated to air next spring will determine who stars in a new stage production of The Sound of Music.
CanadianLiving.com relaunches with MyCL
Wanna share some recipes? Or tune in for a quick video lesson on baking a chocolate cake?
Shoe-shiners and semi-nude mannequins visiting Canadian cities
The experiential campaign is spotlighting Rockport’s new ‘adidas-powered’ shoes.
Toronto Star shakes up advertising options
Advertisers will soon have modules and sections to choose from when buying space in the pages of the Toronto Star.
Corus cuts 53 jobs, beefs up sales
The move announced yesterday is part of an overhaul to strengthen the brand.
Tourism Toronto campaign targeting UK and Mexico
Well-heeled international shoppers are being invited to spend their holidays here.
Sobey’s intros nutritious Disney products for small fry
Co-branded as ‘Compliments Junior Disney,’ the line includes nearly 100 new food options.
A world without milk?
In an evocative campaign created by Taxi Montreal, Canada’s dairy farmers are getting tough about not being taken for granted.
Molson sponsoring responsible drinking campaign on campus
It’s the second time around for the brewco, but the first for a highly interactive component.
VFS scores partnership with Joost
The Vancouver Film School’s marketing strategy – using online video ‘viral engines’ to promote both students and the school – is paying off.
Strombo to host Geminis
The television awards show is back on CBC this year, after two years on Global.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
