Sears cedes top radio spender status: Media Monitors – August 27-September 2, 2007
After nine weeks as the #1 or #2 radio advertiser, Sears plummeted to #9.
CHUM FM adds mobile to Beat the Bank contest
104.5 CHUM FM’s Roger, Rick & Marilyn morning show has added a platform to its popular Beat the Bank contest.
Winners gets integrated with Project Runway Canada
The retailer has just signed on as the second major sponsor to hit Slice viewers on all platforms.
Rogers ups benefits, brushes aside ‘twin stick’ issue
Company execs pledged no more than a 10% programming overlap on Citytv Toronto and its two conventional ethnic TV stations in Toronto.
Another 10-minute boost worth 322,000
BBM/Nielsen Top 30 – August 20-26, 2007
For the second time in August, CBC dominated Sunday night with a movie and a short break for news.
Pampering and personal care: Nielsen Media Research Spend Trend
TV and dailies are looking good.
DDB makes lemonade for Vancouver shopping mall
While others merely grumbled about shopper-discouraging construction, the agency found a way for the Richmond Centre to turn misfortune into advantage.
Talk Radio Idol engaging would-be hosts?
Toronto’s Newstalk 1010 has put a radio-friendly spin on the reality juggernaut.
Rogers to intro home phone in Nfld with big bash
Rocking The Rock on Labour Day was FUSE Marketing’s goal in creating the lively campaign.
CMT pushes fall of reality
The country music net has a few new reality series packed into its fall premieres.
CBC Radio goes for tech-savvy crowd
The pubcaster’s newest radio shows attempt to get listeners online and participating.
Motor City set for November
The six-part mystery series will face stiff competition in its Thursday night slot.
Our Green Home targets the enviro-motivated
Four Toronto-based companies are behind an earth-friendly lifestyle mag that’s headed for doorsteps next month.
IKEA voiceover guy now a cyber star
He’s still nameless, but now the dude with the sing-songy Swedish accent is visible in a new mattress campaign.
Discovery puts Mars on rolling billboards
Transport trucks across southern Ontario will push the net’s main fall programming event.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
