Eloda names Rainville president/CEO
And it’s looking to beef up its presence down south.
Sears on top TV spenders chart for first time this year: Eloda – August 18-24, 2007
Although the retail giant is consistently among the top radio advertisers, this week marked its 2007 debut among the highest-spending TV marketers.
Little change in spot volume by top radio spenders: Media Monitors – August 20-26, 2007
Rogers Wireless and Sears rounded out a month of enjoying the top two spots.
Who’s that mystery woman at the Delta Chelsea?
Passersby have been guessing she’s part of a teaser brand campaign, and impatiently awaiting a big reveal. They’re wrong.
Sympatico/MSN goes after flick fans
Sympatico.MSN.ca is going after movie buffs and film fest fans with two newly launched sites.
Schneiders staging ‘meat and greets’
Now on tour is a mobile historical museum hosted by a former hot dog blender who’s currently appearing on Canada’s Next Top Model.
Slice growing, says Alliance
This summer has been good to Slice, which Alliance Atlantis says is showing significant growth in key demos since it launched nearly six months ago.
VisionTV readies 2007-08 strategy
Canada’s multi-faith and multicultural net is telling viewers to ‘Expect More’ this fall.
Hair-raising cobranded promo hitting retailers
Actually, hair will be not so much raised as straightened in a combo product launch, branding initiative and sampling program by Conair and John Frieda.
CanWest unveils Go!Local directory brand
The company’s entry into print and interactive online directory publishing launched in Ottawa, and two more cities will follow.
NetWorldMedia and Gorilla Nation become allies
A new strategic alliance will bring together about 700 French and English language sites.
Ford gets literal about branding
When in cow country, why not make like a cowboy with a great big branding iron?
Spin Master blitzing kids with Bakugan
By summer’s end, it will have given away 100,000 toys during hands-on battle opps at major events.
Canadian mag to be last monthly left for 8-14 set
The Magazine will enjoy sole survival status for this demographic when Disney Adventures goes belly up in November.
UpTrend signs TheMompreneur.com
Wanna reach 10,000 women who run their own businesses?
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
