A soundtrack for . . . a book?
Yes. That’s the wrinkle Penguin came up with for the launch of Will Ferguson’s latest.
CBC bundles four shows in fall campaign
The public broadcaster is set to kick off a media plan that pumps Heartland, The Tudors, No Opportunity Wasted and – you guessed it – the second season of Little Mosque.
IT Lounge to showcase new products during TIFF
Getting free exposure to influential eyeballs was so successful at last year’s filmfest that the venture is now poised for take two.
Yummy Mummy to launch branded UGC contest
Former MuchMusic VJ Erica Ehm’s user-generated content site for moms is launching a sponsor-packed contest to find the yummiest mummy on Labour Day – pun intended.
Global sticking with Painkiller Jane
But SciFi has cancelled the series in the US, and CH/E! is leaving unaired eps on the shelf.
Back to school: Nielsen Media Research Spend Trend
TV gets top marks for back to school.
E! rolls out fall domination campaign
The marketing tease is on in Toronto and Vancouver for CanWest’s official launch of its entertainment net’s first season.
Media Experts lands Best Buy/Future Shop account
They’re taking over from The Media Company/MBS, which had to resign last month due to client conflict.
Globe gives readers the Red Carpet
The Globe and Mail is pushing its Toronto International Film Festival sponsorship with a contest that gives readers the chance at VIP treatment.
FLOW launches new name, new campaign
Six years after the station’s launch, FLOW 93.5 is new again.
Volatility in top TV spenders chart: Eloda – August 11-17, 2007
Banque Nationale joined the big spenders for the first time this year, showing up at #2, and so did both the Government of Ontario, which nabbed the #4 spot, and Staples/The Business Depot, at #13.
Sears ousted from top radio spender status: Media Monitors – August 13-19, 2007
After a six-week run in the #1 spot, Sears was demoted to #2 by Rogers Wireless.
TD launches Money Lounge on Facebook
TD Canada Trust is on the social media scene, targeting college and university students with Facebook-based financial management tools (and giveaways)…
WatchIndia.tv targets expats in Canada
Indian expatriates living in Canada have a new online option for keeping up with Bollywood and top-rated channels from home.
CTV announces premiere dates
What’s when?
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
