Rogers the big story in radio spends: Media Monitors – August 6-12, 2007
MIA for the past month, Rogers zoomed 442 slots to hit #10.
Scotiabank bows celeb-for-a-day contest
To promote its Scene movie discount/credit card, the banking biggie will give three winners, and their posses, the full star treatment.
Nintendo role in 5th Grader spearheaded by Starcom
Here’s the skinny on how Nintendo’s Big Brain Academy ended up in Are You Smarter Than a Canadian 5th Grader?
Fokus Media now largest on-campus digital signage network in Canada
Recent additions in Montreal and Atlantic Canada mean the Montreal company’s screens will be seen by half a million students.
CBC bets on St. Urbain’s Horseman
CBC programming boss Kirstine Layfield reveals some of her fall strategy.
Score scores Team Canada and Team USA b-ball broadcasts
Exclusively in Canada, the net will air the 2007 FIBA Americas Championship of Basketball as Team Canada battles for a place at the 2008 Olympic Games.
Notes From the Media Landscape: Cavemen getting cold shoulder
Viewers might like the sitcom when it debuts in October. But rival advertisers are already giving the Geico ad spinoff a thumbs-down.
Guessing the number of (virtual) gumballs
Can this classic contest gone virtual actually get some viral results for Dell and Intel? Here’s an interactive component to chew on.
Metro leveraging 30th anniversary of Elvis’ demise
The free daily is remembering the King by offering readers free downloads of some of his hits.
Star Jones comes to Court TV Canada
The former co-host of ABC’s The View is lined up for a new daily show.
APTN bows fall sked plans
Rural series are key to the specialty net’s fall lineup.
Op-ed: Television more buoyant than ever
It’s mere myth that TV’s effectiveness as an ad venue is declining, writes the head of the Television Bureau of Canada.
CBC unveils Test the Nation: Watch Your Language
The second installment of the interactive quiz show is on the sked, but the SMS/mobile component is on hold until the next time around.
MuchMusic announces more celebs for fall sked
The music station’s got some new originals, some returning faves, and a little bit from the CTV archives.
Forbidden Fruit campaign drives online with street media
Adams and Eves of Canada – Lipton WANTS YOU!
