Virgin Mobile putting freezies on wheels
Freebies will direct summer event consumers to sign up for prepaid wireless packages and chances to win prizes.
Notes From the Media Landscape: HBO promos series with ads for fake brands
Would you believe ‘Eau de Polygamie?’
Honda makes it to top TV ad ranks for first time in ’07: Eloda June 1-7, 2007
Check out the new format of Eloda’s weekly report.
Telus leapfrogs 565 spots to join top radio ad ranks: Media Monitors – June 4-10, 2007
It takes a big push to zoom 565 spots, but that’s what Telus Mobility did, landing at #7.
Global signs on for Orville TV Nights
Popcorn and hit TV – from Magnum P.I. and Miami Vice to Heroes and House, this marketing marriage just makes sense.
SUN TV unveils fall sked
The small-but-growing regional broadcaster owned by Quebecor Media has picked up some new programming from FOX, NBC and The CW. But the channel also pushed its original productions in Toronto yesterday.
Will Rogers rebrand City stations?
Might those familiar station monikers that have been with us since the ’70s go the way of ‘SkyDome’?
Rising young media star: Mindshare’s Hutton
This is the third installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
‘Every Drop Counts’ for Grey Vancouver campaign
A branded hybrid vehicle will roam around BC this summer to tell consumers that one drop of oil can contaminate a million drops of water.
Digital TV subscriptions still climbing
Nearly a quarter-million more Canadians signed up in the last quarter of ’06.
Rogers to become Canada’s fourth TV network
Whether or not champagne corks are actually popping at the agencies, there is definitely joy in Mediaville today.
No ad money for Only Imagine
It was the third attempt in the past four years by a company hoping to get regulatory approval for selling ads in the local avails of non-Canadian programming. Result? 0 for 3.
Everything old is new again as Leno airs live commercial
Might the answer to ad skipping be heading back to the future?
Teletoon unveils six new shows
The animation net is heading into the summer break with a morning programming block full of hairy coconut heroes, bananas that give wedgies, an animated reality series and a brand new George of the Jungle.
NABS supporters to race through Toronto
The new Ambassadors Committee has come up with an unusual (not to mention energetic) fundraiser.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
