Brand opps on offer for Rogers Picnic
Hot bands are lining up to appear at a cool event in an offbeat venue, and marketers are being invited to partake of the scene.
Ford Focus contest zeroing in on students
How do you get ’em to think about buying a car when all that’s on their minds is exams?
CSI squashes Idol and House‘s foundation gets stronger
BBM/Nielsen Top 30 – April 23-29, 2007
Global’s got two in the Top 10, nine in the Top 30, and none on Wednesday. CBC’s got hockey fever. CTV’s got CSI topping its own juggernaut again.
BNN puts radio tech show on-air, online
The Business News Network is premiering GetConnected TV, putting a show from Corus Radio’s roster across multiple platforms. Good idea? Sponsors think so.
P&G airing ‘showmercials’ in Quebec
This is the marketing biggie’s third annual go-round as sole sponsor of TVA’s popular Thursday chick flicks, and the debut of 14 minutes worth of branded mini-movies.
Yahoo launches onesearch and Y! Go 2.0
Want to find a nearby carwash? Yahoo wants your eyes and ears on mobile.
Transcontinental buys prairie papers
The Montreal-based media giant is pushing forward with a strategy aimed at reaching 65,000 Saskatchewan households.
DDB’s obits score
Dramatizing how many lives can be saved if enough people donate blood won the agency time and space with the G&M for innovative use of the newspaper medium.
NAA announces media winners
Starcom MediaVest’s work for Dose.ca got the gold in the Young Media category.
What’s up with condo dwellers? – BBM Media Snapshot
Condos and, consequently, condo dwellers are mushrooming across Canada. What should you know about their preferences and habits?
Canadians embracing Facebook big time
What’s the best way for marketers to leverage popular social networking sites?
Toronto Star to offer revamped sales model, new look
Flexible pricing tied to the readership and demographics of each of the newspaper’s sections will be on offer next year. But other changes will kick in later this month.
CRTC says specialty, pay-TV are thriving
Total revenue for Canadian specialty, pay, pay-per-view and VOD last year rose to $2.5 billion.
Kellogg back in top TV ad rank: Eloda April 20-26, 2007
After a two-month absence from the top 15 TV advertisers, Kellogg appeared at #13.
A zoomin’ week among top radio advertisers: Media Monitors – April 23-29, 2007
After beating Sears out of its usual #1 spot last week, The Bay dropped off the top ten list.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
