ABC reports latest in Toronto newspaper race
Who’s at the head of the local pack, according to data released last week by the Audit Bureau of Circulation?
W Network puts the ‘dirty’ into dance TV
Move over Dancing with the Stars, take a seat So You Think You Can Dance – W Network’s getting into the programming craze for the choreographically-inclined.
Media Experts tees off with TV campaign for golfer rewards
As its new AOR, Media Experts showed the RCGA how to get in on the PGA tour action.
Calling all uploaders – CMT needs a host
The Corus-owned net is putting the user-gen, vote-for-the-winner trend to use for its latest casting call.
Nominees announced for 2007 D&AD Global Awards
From more than 25,000 submissions, 715 have emerged as hopefuls for the prestigious honour – among them, Ogilvy & Mather Canada.
Big changes among top radio advertisers: Media Monitors – April 2-8, 2007
Sears was ousted from its #1 perch by Mac’s, which hasn’t hit the top ten in months.
On the MiC: Leo Burnett’s David Moore on engagement, SMS, and Oleg the Cabbie
Engagement starts with the mind, not a half-Lithuanian, half-Green non-branded taxi driver, says Moore. Here’s a sneak peek at what’s on his mind for tomorrow’s Hungry Dogs & Chocolate Wrappers seminar.
Astral acquires number-one radio status, all of MusiquePlus
It’s official. Speculation in late February that Astral Media would swallow up Standard Radio, thus becoming Canada’s largest radio behemoth, is now fact.
Toronto Life magazine snags leading role in downtown ad square
Ad opps are already on offer for the giant screens adjacent to Toronto’s Yonge-Dundas Square. Originally dubbed Metropolis, the Ginza-like area is being rebranded as Toronto Life Square.
CBC signs Canada’s first major league soccer club
The deal includes broadcast rights for the debut season of the Toronto FC, plus live and streamed coverage online.
And now, consumer-generated snacking buzz
Dare Foods is rustling up ‘Snack Champions’ to sample and promote Simple Pleasures cookie bars. And yes, you too are eligible.
Record-breaker set to premiere on HGTV
The highest-rated design series on HGTV US is coming to Canada’s home and garden lovers next month.
Analysis: Radio ratings race still hot
BBM’s first survey of 2007 was released yesterday, and here’s who’s topping the charts . . .
Whirlpool whomps up a sudsy triple threat
The appliance biggie has come up with an enviable combo: an attention-grabbing exhibit for a major consumer show, an engaging online auction, and a hefty contribution to a charity that’s appropriate to its stock in trade.
Astral goes viral (but not virtual) in billboard competition
Last year’s ‘My Toronto Is…’ contest for art and design students was such a hit that the locals are being invited to get in on the action this time around.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
