Tony the Tiger offers up stripes on YTV
Corus + Tony the Tiger + voting tweens = engagement.
Inside Entertainment offering glam sponsorships for TIFF ’07
With readership of 1,756,000, the glossy was just cited by PMB as Canada’s fastest growing entertainment magazine.
Olive bulks up with media pros
Less than a year after its launch, Olive Canada Network has doubled its ops.
Events
SMCC’s 4th Annual Conference
April 23
Toronto
With a theme of ‘Partnerships In Sync: The Key to Maximizing the Return on Sponsorship Marketing Objectives,’ the Sponsorship Marketing Council of Canada’s fourth annual conference will focus on role of partnerships in meeting business objectives. The third annual Sponsorship Marketing Awards, celebrating proven performance in sponsorship marketing, will be handed out during the event.
Keynote presenters will include Jeff Jackett, marketing manager of Gatorade with Pepsi-QTG Canada; Jay Hooper, EVP marketing & development with Plan Canada (formerly Foster Parents Plan); sponsorship partner Karen Gold, VP marketing with Second Cup; and Libby Biason, director of corporate sponsorships with House of Blues Entertainment.
Panelists for a discussion on the role of new media in the sponsorship marketing mix will be: Monique Giroux, director, national sponsorships & branch governance with CIBC, Derek Colfer, managing director of strategy with Jambo Mobile, and Bill Jones, marketing director with SBC Media and XP of the Wakestock Festival. Mike Giamprini, EVP/MD of OgilvyAction, will be moderator.
New owner for MiC‘s parent company
Brunico exec publisher Jim Shenkman has sold the company he founded over two decades ago to a group of private investors led by Russell Goldstein.
Metro‘s Life Panel to offer marketers ‘exclusive insights’
Canadian editions of the world’s largest, fastest growing free newspaper are now following in the footsteps of counterparts in seven other countries.
Rexall goes gaga for Oh Baby!
Oh Baby! Magazine – the freebie that got its start in the kids’ section at Sears – is heading into spring with a distribution boost.
Cascade puts green thumb on Canadian Living
Transcontinental Media is putting the green stamp of approval on two of its womens’ mags. It’s a small prize but a great big cause.
Two Canadians named to Cannes Fest juries
Cathy Collier, SVP/media director, Cossette Media in Toronto, will participate in the Media Lions jury, while Geoff Teehan, a partner at Toronto-based Teehan+Lax, will be a member of the Cyber Lions jury.
Radio steady: Media Monitors – March 26-April 2, 2007
Staples Business Depot made it into the top 10 list after a month’s absence.
YTV’s Whoa! gets clickable
The YTV-branded tween magazine just bumped up its six-digit reach.
A lot to chew on in Wendy’s campaign for new sandwiches
Between now and the end of summer, a 360 effort will promote the chain’s rollout in the fast-growing deli sandwich category.
GM signs on for Discovery’s Big Live (and broadband-only) Events
Discovery Channel Canada takes science programming to the next cyber level, which entails sponsors and classroom participation.
JUNOs down a quarter million
Just when it looked like numbers for the JUNOs might climb upward over last year, they didn’t. It was the smallest viewership in years.
Auto ramps up: Eloda’s Top TV Advertisers, March 23-29
Toyota nosed ahead to #3, just under GM, which has been camping out in the #2 spot for weeks.
