Marketers get ‘missions’ for Mars
Wanna go to Mars? Discovery Channel is preparing its multi-million dollar Mars programs for the fall schedule. The content will roll out on air and online, and marketers are invited to get in on the Mars mission programming push.
CMT casts Chevrolet in ‘Wilkisodes’
Corus Entertainment-owned CMT is giving GM’s Chevrolet Avalanche a starring role in 10 ‘Wilkisodes’ designed to build buzz for today’s season two premiere of The Wilkinsons.
Jurors named for C&C category at Clios
Five names – three from New York, one from London and a chair who hails from Boulder and Miami. These are the pros who will judge the prestigious Content & Contact category campaigns at this year’s Clio Awards and Festival.
Fine Living for the family on the go
Alliance Atlantis is bringing nine new series to its Fine Living specialty net this month. The shows fit with the net’s goal of guiding the high earner towards becoming a smarter consumer.
DDB’s Palmer heads new group to leverage breakthrough mobile technology
Vancouver ad guru Frank Palmer says he sees great potential in Mobile Lottery Solutions’ new system for deploying brand logos as icons in games of chance. So much, in fact, that he helped form a new marketing group to get his clients in on the action.
Media Experts wins ING Direct account
Ever since the virtual bank launched in Canada in 1997, MBS/The Media Company has handled its media planning. So last week’s announcement of an agency change came as a surprise.
Calgary takes Corner Gas over Barbara Walters
BBM/Nielsen Top 30 – Feb. 19-25, 2007
No doubt that the Oscars shook up the country. Take a closer look, though, and you’ll see that Calgary likes Corner Gas more than Barbara Walters’ Oscar special. And, in Calgary, more people watched hockey on CBC than CTV’s American Idol…
Nielsen Media Research Spend Trend: Spring travel
Canadians looking to escape winter’s deep freeze need travel no farther than the pages of their favourite daily paper to find their ideal vacation spot. TV comes in a distant second, but print is the main destination of those travel industry ad dollars.
Toronto Zoo gets viral with hissy spokesbug
Who knew cockroaches could rock out? The latest campaign for the Toronto Zoo stars a musically inclined Madagascar Hissing Cockroach named Jeb.
Ford Fusion’s ‘vice’ is Slice
Ford is taking a Slice of women as the new net’s inaugural sponsor. The brand will drive on-air and online executions in a program that gives a sense of the net’s integration quotient.
Want a job in a street gang? Follow the shell casings…
Used shell casings and mock gang recruitment posters are ‘infecting’ the youth-at-risk target in Vancouver. The OOH twist is aimed at driving young people to the online elements of DDB Vancouver’s latest PSA.
Notes from the media landscape: Audience-engagement guarantees to become the norm?
Just in time to stir things up at the AAAA Media Conference in Las Vegas this week, NBC announced it will offer verifiable guarantees of audience engagement to any advertiser who requests them. How can the net pull off such a proposition?
Alberta free dailies: is 3 too much company?
The war of the free daily newspaper brands in Alberta is complete. Sun Media launched 24 Hours in Edmonton and Calgary this week, against a backdrop of recent RushHour announcements by CanWest and the coming introduction of Metro editions for both cities. For advertisers, there’s choice in Alberta’s commuter freebies. But are the markets big enough for these big three?
Media Experts adds Vancouver office
Boosting its geographical reach, Media Experts, which has operated out of Montreal and Toronto for more than two decades, has opened a third office in Vancouver.
Scottish design duo crosses pond for Canadian series
Interior design gurus Colin McAllister and Justin Ryan have done wonders for HGTV audiences with the UK-produced How NOT to Decorate. Last fall, the Scottish duo visited Canada for the first time for a PR tour to build the show’s appeal. This spring, they’re coming back to start shooting the first of 52 episodes of Home Heist for the net.
