Magi-cal series for CBC, SRC
A new toon pick-up for fall comes to the pubcaster with an online fan base.
CABR announces new board members
The Canadian Association of Broadcast Representatives adds two new directors.
Vice aims to ‘rescue you from television’s deathlike grip’ with VBS.tv
Vice Magazine, Spike Jones and MTV – those three names made media news in the US when rumours began to circulate about the launch of VBS.tv, a new Internet video provider targeting males 18-34 with edgy content. ‘It’s ridiculous how generous we are,’ says the press package – a phrase that will easily apply to marketers wondering what’s in store for them on VBS.tv.
Alliance Atlantis stirs up media mix for Slice launch
A massive campaign to promo the upcoming launch of Alliance Atlantis’ Slice network is rolling out, teasing women with the promise of guilty pleasure and an end to all other vices they have known. In-house media and creative teams are coordinating the elements with help from Vancouver’s Rethink, Toronto’s Proximity Interactive, and Montreal HQ’d National Public Relations. If you’re a woman, you will not escape this one.
Contests offer ad pros trips to Cannes
In the run-up to this year’s International Advertising Festival, Yahoo and the Globe & Mail are offering agency folks shots at free trips to France, plus opps to have their creations seen by all the right peers.
Who are Canada’s sun seekers and what else do they prefer: BBM Media Snapshot
It just naturally follows that the adult Canadians who seek sunny climes for their vacation are 80% more likely than their compatriots to consume rum once a week or more. But what else should you know about their preferences and behaviour?
Radio advertising boosted by four big brands: Media Monitors – Feb. 19-25, 2007
The Ontario Lottery zoomed from #11 to #2, Rogers Yahoo! Hi-Speed Internet climbed from #16 to #3, Sleep Country Canada rose from #19 to #5, and Rogers Video appeared at #7 after an absence from the list of top ten radio advertisers. But their aggressiveness was outdone by the Outdoor Adventure Show, which rocketed from #440 to #9.
The Oscars rule again… with slightly less
The Academy Awards on CTV measured a slightly lower average audience than last year’s show, and the total reach among Canadians fell by almost a million. But the red carpet still rules as the most-watched TV event in Canada.
CHUM takes over Vancouver’s hit radio chart-topper
On the west coast’s radio dial, CHUM already had a firm hold in sports, news talk and soft favourites. Now, the company’s adding the number one spot on the dial for the 18-34 set.
MiC K.I.S.S. Pick: Monster chicken apes King Kong
To instantly communicate that the chicken portions at Popeyes are BIG, the creative for a new campaign stars, what else, a giant fowl atop a skyscraper.
CanWest launches third RushHour daily in Edmonton
It’s only been a few days since RushHour took to the streets of Calgary and already CanWest has launched a second edition in Alberta. But so far, the numbers aren’t as high as what Metro‘s planning for the booming province.
Olive Network takes on iVillage.com and NBCSports.com
Olive Canada is pushing forward with its vision to serve the media-buying community as a one-stop shop for reaching millions of online users.
Big brands return to top TV ad rank: Feb. 16-22, 2007
While P&G continued to camp out in the #1 spot, Unilever leapt to #2 from #13, and Toyota snagged the #3 slot after an absence.
Astral-Standard deal may be good news for media buying
Last year, Astral Media flirted with the possibility of buying CHUM. When that didn’t work out, Astral considered getting in on the fight for Alliance Atlantis. This week, Astral is finalizing details on a $1.3 billion buy of Standard Radio – which would make them the biggest in Canada’s audio airwaves.
Next Comedy Legend will go ‘beyond integration’ for advertisers
Second City’s partnership with the CBC for an upcoming talent search show, Next Comedy Legend, promises some unique marketing opps for advertisers. This is more than a venue for telling jokes. This is a chance to put a brand to the test of ‘improv.’
