Little Mosque nets 2.1 million viewers
The CBC’s massive efforts to promote Tuesday’s premiere of the homegrown comedy Little Mosque on the Prairie have paid off. The pubcaster reports that more than two million viewers tuned in – even if, for some, it was only to see what all the hype was about.
CTV reigns, Global suffers, and CBC edges in
BBM/Nielsen Top 30 – Dec. 25-31, 2006
It’s not surprising to see a little bit of change on BBM/Nielsen’s weekly AMA rankings for the week of Christmas Day to New Year’s Eve. CTV is still dominating the top spot with CSI. But the holiday season saw rival net Global lose several spots in the top 10. Only Global’s Bones edged in at #8. And for the first time in a long time, if ever, the CBC took four spots of the top 10, with its sponsor-laden HNIC edging in at #3.
RRSP season: Nielsen Media Research Spend Trend
RRSP time has rolled around again. It’s anybody’s guess where RRSP marketers will spend their ad bucks this year. But we’ve got the scoop on what they did in ’06 – the lion’s share went to dailies.
Vampires, werewolves and demons from Space
Space is topping up its Sunday night line-up with The Dresden Files later this month, hoping viewers will take interest in solving supernatural crimes.
Hockey Night in Canada sponsors get Italian extension
One game from CBC’s Hockey Night in Canada will be available in Italian this year due to a simulcasting deal with specialty channel TLN Telelatino. But the simulcast will give more than hockey to Italian-speaking fans in Canada. Major sponsors of CBC’s HNIC broadcasts will get ‘extended exposure’ as a result of the simulcast.
AAC confirms CanWest is wooer; media pundits weigh in
The worst-kept secret in the Canadian broadcasting world is finally out of the bag. But media strategists are wondering this: Will the impending deal create too many 500-pound gorillas at their bargaining tables?
Apple TV and iPhone rock media world
Anything you want, wherever you want it. With the unveiling of Apple TV and the new iPhone yesterday, Apple CEO Steve Jobs has moved for a bigger piece of the media world, at least that part of it that’s under consumer control.
Alternate Reality Games drive consumers into brands’ worlds
Imagine having millions of consumers worldwide live, breathe and even become obsessed with one of your ad efforts for weeks at a time. That’s the goal of a new alternate reality game that wowed even the sophisticated techies attending this week’s Consumer Electronics Show.
New Mandarin show has opps for brand roles
A new drama that will debut on Rogers OMNI Television’s fall schedule is set to begin production in Toronto next month, and the producer says there’s room in the script for marketers looking to put a Mandarin spin on their brands.
Global TV soars up, up and away among radio advertisers: Media Monitors Spot 10
Zooming from #479 to #9 in a single bound, Global TV stood out among the list of the top 15 radio advertisers. Meanwhile, alcohol purveyor Lakeport also appeared out of nowhere, as did SellOffVacations.com. Even McDonald’s upped its presence, zooming from #88 to #10.
Round two of Toronto Star‘s ‘Ask why’ campaign set for multimedia domination
If you thought the ‘Ask why’ ads were ubiquitous when they broke last fall, you ain’t seen nothin’ yet. While Lowe Roche refreshes the zingy proposition, Genesis Media will take a roadblock approach, along with behavioural targeting, to plaster the results pretty much everywhere potential readers might be lurking.
Bevy of brands breaks onto Eloda’s Top 15 TV advertisers
As the year turned, among the brands that showed up on the top TV advertisers list after absences were: Tim Hortons, Unilever, Vonage Holding, Subway, Oral-B Labs and McCain. New to the list is Australia’s Chrisco Hamper. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Zoom Media appoints new prez
Andy Querin’s a busy man. He sits on boards for the Canadian Outdoor Measurement Bureau and the Out-of-Home Marketing Association of Canada, serves as a key committee member for the National Advertising Benevolent Society, and gets up in front of students as a guest lecturer at Seneca College. Now, he’s a president.
CBC spins Toronto city-guide format for afternoon
CBC’s putting a former TVOntario host to work in an early afternoon look at living the good life in Toronto.
Snowboarder’s season begins with reality series
Snowboarders still waiting for the chance to hit the slopes this winter may find some relief, or maybe just a tease, in G4TechTV Canada’s new reality series. The Block features a snowboarding star who aims to grow a hotel chain for catering to the snowboarder’s lifestyle. Smoking or non-smoking room? Queen bed or two twins? Stripper pole or beer-proof floor?
