CHUM Radio has new president
Toronto-based CHUM Radio has named its first-ever president – veteran radio broadcaster Paul Ski. Formerly EVP radio for CHUM, Ski has worked in many areas of management at CHUM over the past 30 years, ever since joining CFRA Ottawa in 1972.
New sponsorship division for S.L. Feldman
The S.L. Feldman & Associates Sponsorship Group has been launched by Toronto-based S.L. Feldman & Associates (SLFA), which marks its 35th anniversary this year. The new group replaces Artist + Music Marketing, the division that has worked with many corporate clients and a roster of prominent popular musicians, including Canadians Bryan Adams, Avril Lavigne, Diana Krall and Nelly Furtado. Nathalie Cook is now VP corporate partnerships.
Who buys more wristwatches – men or women?
Ever wonder which gender is more concerned about keeping accurate time? Check it out.
As CGM revs up, anybody
can get in on the act(s)
Consumer-generated media is taking a quantum leap thanks to American Express – which is inviting all and sundry to post their own stories in the online versions of magazines, and even virtually interact with a celebrity comedian.
Pushing forward with buzz-building broadband strategy
Miss an episode of Studio 60? Stream it. Wondering what happened in the last four Smith episodes, before CBS yanked its US broadcast? Canadians can get it online. CTV’s marking the first multi-program broadband deal with Warner Bros.
Look out Wal-Mart, here comes the Ceeb
Well, the CBC may not exactly be out to put a dent in Wal-Mart. But the pubcaster has taken five small steps closer to becoming a pubclothier – and profits, of course, go back into programming.
TV’s got cures for cold & flu season:
Nielsen Media Research Spend Trend
It may be cold outside, but TV is hot. Just grab the remote to find everything you need to soothe the aches and pains, sniffles and sneezes of cold and flu season. Total spending in this category more than doubled between 2002 and 2005, with all but about 10% each year put into TV.
Events
CARF OOH Workshop
December 5, 2006
Toronto
The Canadian Advertising Research Foundation’s half-day workshop will explore what’s new in OOH research and whether the medium is a key tool for targeting consumers. Speakers include: Rosanne Caron, president, Outdoor Marketing Association of Canada; Cathy Collier, VP/media director; Cossette Media; Pete Doe, VP analytics and modeling, Nielsen Media Research U.S.; Mary Falbo, VP business development, Pattison Outdoor; and Hellen Thompson, GM, Canadian Outdoor Measurement Bureau.
CBC and TSN join interactive roster
The two broadcasters are moving in on Bell ExpressVu subscribers in pursuit of the holy grail of programming – give customers what they want to see, when they want to see it, in a fully-interactive and on-demand environment.
Global contest engages would-be millionaires
The buzz is building for Deal or No Deal‘s Canadian run with the wrap-up of Global Television’s contestant search for the spring 2007 series, which drew more than 112,000 entries. The application process produced some surprisingly engaging results – from briefcases full of chocolate loonies to layer cakes shaped like Howie Mandel’s head.
MiC‘s K.I.S.S. pick –
OPG instantly communicates what’s watt
Ontario Power Generation’s giant video billboard atop a busy expressway isn’t really an homage to McDonald’s ‘X billion served’ shtick. But it gets the same sort of punchy message across just as quickly.
BBM releases upgraded marketing tool
The measurement co has unveiled upgrades, and the hint is dropped – there’s more to come.
An oddball week for radio ads:
Media Monitors Spot 10 – Nov. 13-19, 2006
Looks like Mercedes-Benz is angling for a spot on Christmas wish lists, judging by its leap from #38 to #2 last week. In other interesting moves, Tim Hortons dropped off the list, as did Global Television, which gave way to CTV at #8.
VisionTV toys with UGC in holiday contest
In the past, VisionTV’s holiday contests haven’t been all that engaging beyond the traditional sense of getting viewers to enter to win a DVD or a trip to Italy. But Canada’s multi-faith net is now asking for uploads in a cautious test of the user-generated waters.
Zig moves brand into US
On Monday afternoon, the entire staff of Toronto’s Zig agency welcomed colleagues from Chicago’s ad boutique Hadrian’s Wall. Then they all celebrated both American Thanksgiving (a few days in advance) and the launching of Zig’s first US location.
