CMT to air Country Music Awards
This year, the 40th annual Academy of Country Music Awards (ACMs) will air live to the 25-54 CMT crowd on Tuesday, May 17 at 8 p.m. Leading the pack with six nominations is superstar Tim McGraw, who is among the artists performing, along with Toby Keith and George Strait.
Last year, the ACMs aired on May 26. It was the number one show on CMT for that week for adults 25-54. It also ranked 40th in the top 50 shows that week for adults 25-54 for all of specialty.
Toronto1 gets horse racing
Toronto1 is teaming up with the Woodbine Entertainment Group to bring viewers live thoroughbred racing for the 2005 season.
Starting Saturday, April 16 at 2 p.m. and continuing weekly, races will air until the season ends on Dec. 10. The coverage will aim at an 18-49 audience, skewing male. The weekly ‘stake races’ will come live from Woodbine racetrack in Toronto.
Cossette vet joins TAM-TAM
Sabina Bastian joins Montreal-based TAM-TAMTBWA as VP of senior strategic planning and account group. Bastian comes from Cossette Communications Group in Montreal where she spent 17 years, most recently as VP, senior strategist, and worked on Bell Canada, BCE Emergis, Transcontinental and GM. Bastian will fill a newly created postion with TAM-TAMTBWA. TAM-TAM’s roster includes Apple, Effem (Uncle Ben’s and Whiskas), W Hotels and Nissan Canada.
http://www.tamtamtbwa.com
PMB Factoid
87% of adults 65+ shopped at a drug store in the past six months.
CMDC conference offers countless ideas but accountability still a question mark
A stellar lineup of speakers, thought-provoking panel discussions and entertaining banter highlighted ‘Called to Account! Managing Risk and Accountability,’ the annual Canadian Media Directors’ Council conference held Tuesday in Toronto.
One of the opinions that threaded itself throughout the day was that – whether client, agency, or seller – the focus of media buying can no longer be on CPMs.
BBM Canada Commercial Television Tracking Service
Please click on the attached link to view GRP Trending by week and month for Montreal Franco covering the broadcast months of October 2004 – March 2005 inclusive. GRPS are based on Commercial PPM minute ratings.
Montreal Franco
Hazelton Lanes devises mini-programs
Upscale Toronto shopping enclave Hazelton Lanes has developed a series of 12 ‘interstitials’ designed to inform and entertain. They run 60 seconds, exclusive of advertising and are considered ‘program content’ by the CRTC as they don’t directly relate a commercial message to the viewer. This despite an intro that states ‘Presented by Hazelton Lanes.’
The mini-programs are running on Toronto station CFTO April 1 to June 17, targeting the mall’s primary audience of affluent women 35-54. In them, TV host and fashion journalist Karen von Hahn will offer commentary on urban style, fashion and lifestyle. Says Alexa Cain, marketing director of the mall: ‘The interstitials allow for greater depth, breadth and variety of message, are non-traditional and clearly differentiate Hazelton Lanes from anything other shopping centres are doing.’
MIJO debuts Net-based video distribution
Toronto-based MIJO Corp. has launched a Web-based TV spot distribution service called MIJOnet. Available through its MIJO Comprehensive division, the new system digitizes and prepares broadcast quality MPEG-2 files from video masters, transports the files to stations via a secure Net-based network then dispenses the spots into the broadcasters’ on-air systems.
On http://www.mijonet.com, broadcasters and agencies can view low-res files of the spots delivered to their servers as well as where MIJOnet has ‘ingested’ the spot but delivery to the station is pending. Now agencies can view creative, place orders, track their status and access other pertinent spot information. The system can distribute spots nationally in as little as two hours.
Post jobs (on) NOW
Toronto free urban weekly NOW Magazine has linked with popular job site Brainhunter’s Global Talent Network to offer a career Web site http://www.now4work.com/, Advertisers pay a small fee to post jobs (although it’s free until May 1), while seekers can upload resumés gratis. Employers will have the ability to post, edit and delete jobs, as well as screen candidates based on specific qualifications and search the resumé database for candidates within their industry.
NOW‘s readers are ‘highly educated, upwardly mobile and urban,’ says interactive sales and marketing manager Zunaid Khan. The mag comes out Thursdays and has 406,000 readers.
Vancouver rolls lucky ‘7’
The Globe and Mail‘s new ‘7’ section will launch tomorrow on the West Coast. The tabloid format, pullout section will feature dedicated daily Vancouver pages, a guide to the arts, reviews, listings, features on celebrities and an insider’s guide to the latest happenings in Vancouver.
The theme for the launch campaign of ‘7’ is ‘You’ve got 7 days to live. Live it.’
Media includes print, out-of-home, radio and cinema ads. A contest coincides, centred on Vancouver residents’ seven favourite things to do in the city. Readers will have a chance to win one of a selection of $7,000 prize packages.
That’s Entertainment
The pay-TV guide Feature has been renamed, refined and will be re-released into the market in May. Movie Entertainment was chosen as the title, and the new version will take over with the hope of building on Feature‘s 879,000 household circulation base.
Customers who get pay-TV in eastern Canada can buy a monthly magazine subscription for $12 per year. The mag will expand on features, news, programming times, reviews and info on all things pop culture. It’s expected to reach 18-45s in the upper income bracket.
With the new layout, Movie Entertainment is offering advertisers a rate card linked to a guaranteed rate base, meaning any shortfall on delivery will be refunded or made good. Publishers are committed to running a minimum 2:1 editorial to advertising ratio.
Marvin Boisvert, president and publisher of Movie Entertainment says: ‘We’re really, really changing its focus. Obviously we will always try to put advertisers in a pleasing environment.’ In the new layout, advertising will never face advertising. The first issue will be 108 pages.
http://www.movieentertainment.ca
Nielsen Media Research Spend Trend: Spring Cleaning
Household cleaning products, equipment, and services overwhelming choose television to sell their wares. The medium accounts for more than 80% of the spending with magazines the closest contender with a slice of spending ranging from 6.2% in 2001 to 12.8% last year.
ComBase Market Focus: Northwest Territories
Northwest Territories adults are very strong community newspaper readers, with 84% reading any community newspaper (weekday or weekend) compared to 31% who report reading any daily newspapers (weekday or weekend).
* 56% are exclusive community newspaper readers, and only read the community paper and not the daily newspaper.
* Exclusive Northwest Territories community newspaper readers tend to be women between the ages of 25-34.
And when it comes to other media in NWT:
* 33% of adults admit they didn’t listen to any radio yesterday.
* 28% report listening to non-commercial CBC stations.
* 48% of adults report watching less than 9.5 hours of television (that’s less than an hour and a half a day) in the past week.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
Teletoon goes to Wars
Teletoon has launched a special presentation titled ‘May the 4th Be With You’ celebrating the release of its broadcast of Star Wars: Clone Wars Volume II (Chapters 21-25). The net will be the exclusive Canadian broadcaster to air this highly anticipated sequel. This 90-minute animated episode is meant to serve as a lead-in to the much-anticipated release of the feature film Star Wars Episode III, which will strike theatres May 19. George Lucas hand selected animating genius Genndy Tartakovsky to create Star Wars: Clone Wars, and the first instalment of the series won an Emmy in 2004. During its March 2004 premiere, Star Wars: Clone Wars (Volume I) ranked as the net’s number one show with teens 12-17 and boys 12-17, and amongst Teletoon’s top three with males 2+, according to Nielsen Media Research.
The series will air in the Detour block, which is aimed at teens and adults. Teletoon is hoping to attract a broad demo of animation fans for the special. Both male and female viewers aged 12 to 34 are expected to tune in. The show will air Wednesday, May 4 at 10 p.m. Two promotions will push the franchise. Teletoon will partner with Hasbro Canada April 18 to May 8 for a Web contest at http://www.teletoon.com; and with Energizer Max Batteries May 8-29 for a two-pronged online trivia challenge – one for younger kids at teletoon.com and one for older audiences at http://www.thedetour.ca.
