Survivor: Vanuatu still drawing large audiences
Survivor: Vanuatu pulled in 2.022 million viewers across Canada in the 18 to 49 year old demo with a total 2+ audience of 3.140 million on Thursday night. The seventh episode of the adventure-reality series earned a 13.6 rating among 18 to 49 year olds in the Toronto market and in Vancouver got a 21.5 rating, according to BBM People Metre Data.
New mag targets rental market
A new, free consumer magazine, Vacancy will be hitting the streets in the Greater Toronto area this week. The weekly guide to rental apartments in the GTA is published by Metroland and will be distributed to more than 2,000 street boxes.
New ad sales software for media broadcast companies hits the market
A new advertising sales software – Deal Manager – designed to help television/cable networks and their affiliates increase profits by automating the creation of customized advertising packages was launched yesterday by Baltimore-based Agentsmith.
Deal Manager also gives sales managers and account executives access to historical sales information, advertising inventory and performance metrics to help manage relationships with advertisers. By being able to integrate seamlessly into a broadcast media company’s existing traffic management solution, Deal Manager eliminates the need to install additional or change to another traffic management solution. Also, the sales software works with Nielsen Ratings to estimate ratings at the inventory and deal level and can import and export packages and data coming from and going to advertising agencies.
http://ww.agent-smith.com
National Geographic strikes a deal to bring photos and research to mobile phones
By the end of the year, National Geographic Television and Film‘s imagery and research will be available to download and/or stream onto mobile phones. National Geographic Film Library and GignoSystem America said the mobile phone distribution agreement that will deliver NG‘s award-winning video clips and images to mobile phone subscribers worldwide will be available through select mobile operators in the U.S., Germany, Italy, Spain, France and Canada.
In addition to the content offerings, mobile subscribers will receive an array of images, audio narration and video content updated daily as well as NG ring tones. Daily features will include photos, animal of the day and a geography quiz. The announcement was made at last week’s CTIA Wireless I.T. & Entertainment 2004 gathering in San Francisco.
Global premieres new medical drama House
Global debuts a new one-hour medical drama about brilliant, but irritable Dr. Gregory House on Nov. 16. House, played by Hugh Laurie, and his team of experts will do whatever it takes, even if it’s illegal, to solve cases and save lives. Every episode, the team of doctors must solve a mystery illness of the week. House also stars Lisa Edelstein, Omar Epps, and Robert Sean Leonard.
The series airs at 8 p.m. in Manitoba/Saskatchewan, 9 p.m. in Ontario/Quebec/British Columbia and 10 p.m. the Maritimes/Alberta.
CBC Newsworld premieres international affairs documentary series
CBC Newsworld launches its new prime time documentary series, CBC News: Correspondent on November 14 at 8 p.m. Every week, the hour-long program will feature in-depth coverage of the events shaping the world from BBC reporters, public broadcasters, and some of the CBC’s own foreign correspondents such as Carol Off. The first episode features Off’s Of Fatwas and Beauty Queens, a documentary about the riots that occurred in Nigeria during the Miss World Pageant and the reporter that provoked them. CBC Newsworld is available in over nine million homes across the country.
Holiday classic gets a Hollywood makeover
On November 28, Citytv Toronto and Vancouver will simulcast a musical update of the Charles Dickens classic A Christmas Carol at 9 p.m. Breathing new life into the holiday tale are Kelsey Grammer as Scrooge, Jason Alexander as Jacob Marley, and Jennifer Love Hewitt as Scrooge’s love interest Emily. A Christmas Story: The Musical is a story of repentance, love and the true meaning of Christmas.
Prime TV launching home reno marathon
On Saturday, November 13, Prime will be running their Fall Frolic Marathon , featuring 12 hours of home renovation programs. The marathon will include home reno faves Ultimate Team Makeover, Room to Grow, Extreme Makeover: Home Edition, Open Homes and Great Taste/No Money.
The Fall Frolic Marathon will wrap up with the premier of Prime’s first two episodes of Whose Design is it Anyway, a new show that features design savvy homeowners challenging the professional designer/host, Jason Cass. For the complete list of shows and times:
People — Passages, Moves & News
On Friday, Astral Media Outdoor (AMO) announced several organizational shuffles in a move to simplify its operational structure. Robert Trempe, formerly the vp sales and marketing at Astral Media Radio (AMR) will be moved into the role of vp sales and marketing of AMO, where he will be responsible for the strategic direction and development of synergies between the two divisions. Andre Allard, previously general director of marketing with AMR, now joins AMO as vp sales and marketing for Quebec.
Additionally, Luc Beaulie, previously vp of development, now takes on the post of vp operations with Nathalie Dore handling business development and Isabelle Gosselin in charge of sales at AMO.
Events
How to maximize your ROI and increase customer loyalty through Mobile Marketing, Speakers-presenters include Vivianne Gravel, Lipso; Gary Schwartz, ImpactMobile. November 10, 2004, 8-10:30 a.m., InterContinental Hotel, Montreal. http://www.amrq.com/fr/index_activites_detail.cfm?activite=57
A marketing strategy built around Promotion, Speakers-presenters include: Howard Draft, Draft Worldwide; Patrick Beauduin & Michel Lamarre, Blitz Direct, Data & Promotion; Tony Chapman, Capital C. November 18, 2004, from 8:30 am to 2:00 pm. Centre Mont-Royal, 2200 Mansfield, Montreal. http://www.amrq.com/fr/index_activites_detail.cfm?activite=56
Direct Marketing Fuels Growth In Third Quarter
Direct, sales incentive marketing proved to be the industry favorite during the third quarter – outperforming media spend, sponsorship, public relations, and market research according to a recent marketing budget survey by The Institute of Communications and Advertising (ICA).
Eyeblaster unveils their rich-media enhancement
New York-based Eyeblaster has loaded up its rich-media platform with several additions. Their new behavioural-based tool has the ability to deliver an advertising message based on a user’s past interaction with an ad and follows up with targeted content upon subsequent exposure to that campaign. Additionally, the rich-media tech company has introduced a polling feature that lets advertisers ask multiple questions and display results within a creative unit.
Eyeblaster has also enhanced its VideoClip Module with various upgrades including the in-stream advertising format, which now supports video content in Real video (in addition to Windows Media video and flash video). And lastly, the tech company has unveiled the pushdown banner (where ads slide down the page instead of covering it), which lets advertisers extend the geography of the unit.
http://www.eyeblaster.com/
CIBC and NCR are making it personal
CIBC has launched Express Withdrawl, a new automated banking machine service, that utilizes personalization software (APTRA Edge) from NCR. This new windows-based software will enable CIBC’s instant teller customers to personalize their favourite transactions, resulting in fewer screens to navigate. Additionally, the new software will allow advertisers to quickly and easily develop marketing campaigns featuring full-motion, video, sound, graphics and coupon features, which can be run at specific points during a transaction, at a specific location and to targeted consumers.
The CIBC Express Withdrawl service will be first in instant teller machines on the concourse level of CIBC’s Atrium on Bay branch in Toronto and over the next year, 2,900 ABMs will be equipped with this service.
TLN Telelatino launches three premium Italian TV channels
TLN Telelatino will be launching three new premium Italian digital TV channels in one – Super Trio Italiano. The new package will feature three thematically based all-Italian digital TV channels from leading Italian pay TV operators – around the clock.
Set for a mid-November launch, Super Trio Italiano will include an all-music channel featuring open-air concerts and popular videos, an all-lifestyle channel showcase of Italian arts and culture ranging from runway fashions to car designs, travel and cuisine, and an all-news channel. All three channels will include domestic Canadian programming provided by TLM Telelatino. Bundled and promoted together as the Super Trio Italiano, it is now being offered to all cable and satellite providers with a special showcase preview of select programs from the new channel available on TLN.
Community papers getting ready to release provincial readership study results
On November 15, Manitoba’s community newspaper industry will announce the results of the provincial ComBase readership study conducted by Maritz Research Canada. The Manitoba study, which provides detailed information about what newspapers are being read, how often they read them and exactly who the readers are, surveyed more than 3,300 people across 35 Manitoba community newspaper markets.
Benefits of the study are far reaching says Rick Major, executive director of the Manitoba Community Newspaper Association (MCNA) because it offers ‘advertisers solid proof they need to invest in community newspapers and that our publishers have relevant local data, a better understanding of their competition and vital knowledge about their readers, which will allow the media planner the ability to plan a campaign market by market and analyze all the available options equally.’
http://www.combase.ca
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
