BBM Media Snapshot: Wired consumer world of Canadian teens
The world of teenagers today is radically different than that which the age group experienced just a decade ago. They are plugged-in like never before but still listen to music, watch television, have part time jobs, and remain a massive purchasing powerhouse.
People – Passages, Moves & News
FLOW 93.5 has appointed two people to their programming department – Mike Dwyer as promotions director and David Magro as head of copy.
For the past six years, Dwyer has been working in promotions at commercial radio stations in Toronto and joins FLOW to lead its promotional strategy for the 18-34 demographic.
Toronto ad agency, Sharpe Blackmore Euro RSCG has recently added some new people to its roster. After leaving six months earlier for Mediavest, Jeff Naylor has returned as a media planner for Sharpe Blackmore; Kevin Simcock will leave behind freelancing to join the agency as a copywriter working on Volvo, Intel and Taboo. Rounding out the new hires is Aimee Moussadji as account co-ordinator; she will be on the Volvo account team.
Events
The Canadian Advertising Research Foundation hosts the breakfast speaker series presenting Product Placement: The cure-all for commercial avoidance? Oct. 26, 8:30 to 11 a.m. The Red Room, CTV Masonic Temple Toronto 416-413-3882 http://www.carf.ca/seminars/seminars_main.html
Magazine Publisher of American and American Society of Magazine Editors helms the 2004 American Magazine Conference Oct. 24, Boca Raton Resort & Club, Florida mpaevents@magazine.org
http://www.magazine.org/events_and_seminars/conferences/35th_FIPP_World_Magazine_Congress/
What Teens want: Marketing to Teens using music, movies and the media. Oct. 26, Regent Beverly Wilshire, Beverly Hills, CA. 888-536-8536
http://www.seeuthere.com/rsvp/invitation/invitation.asp?id=/m2c6a4-529262254354
Measurement news: Nielsen U.S. to offer commercial ratings and the PPM gets closer to consumers
Commercial viewing ratings are closer to reality in the U.S. with the news that Nielsen Media Research will begin offering minute-by-minute TV measurement data next fall. The expanded National Respondent Level Data File will incorporate respondent level (people meter panel member and household) viewing data for all national programming sources and will flag minutes of programming with commercials.
WMDC expresses concerns in electronic TV measurement system in Canada
Re: BBM and Nielsen merger
Dear MIC:
The members of the Winnipeg Media Directors Council (WMDC) have been informed through BBM, Nielsen and the press about the merger between BBM and Nielsen, which will result in one electronic TV measurement system.
Dove launches global advertising initiative celebrating ‘real women’
A global advertising initiative to support the campaign celebrating real women and their beauty was launched by Dove yesterday. This campaign for ‘Real Beauty’ invites women to share their views with women around the world through interactive advertising, a dedicated web site, billboards, magazine ads and events.
As of Oct. 3 women will be invited to go to www.campaignforrealbeauty.ca and cast their vote, provide their perspective on very real, non-stereotypical beauty and to conclude for themselves whether the women in the images are ‘grey or gorgeous’, ‘flawed or flawless’, etc. Other initiatives will be launched throughout the year to continue motivating women to participate.
http://www.campaignforrealbeauty.ca
P&G sponsors The Gunn Report for Media
Due to increased fragmentation of media and increasing consumer control over marketing messages, P&G will be launching the new Gunn Report for Media. The aim of the publication, which will be completed by Oct. 20, is to put a global spotlight on media innovation and success.
The methodology and expertise used was modeled after the original Gunn Report published in 1999 by combining the winners lists from all of the major advertising award contests in the world (national, regional, global) and establishes the annual creative worldwide league tables for the advertising industry. Strategy was contacted to supply results of its 2003 Best Media Operation/Director Awards & Best Media Plans for the new Gunn Media Report.
Jetsgo embarks on multi-media ad campaign
A new campaign recently launched by Jetsgo and produced by Montreal-based ad firm Braque included two 30-second TV spots targeting the Toronto area and other markets. The campaign is looking to further boost awareness of the discount airline.
Toronto-based Media Dimensions designed the multi-media strategy behind the campaign. It focused on environments frequented by heavy business flyers, in order to achieve increased awareness of Jetsgo identified by utilizing proprietary intel from PMB, NadBank and RTS. The newspaper campaign secured premium positions such as front-page banners in select dailies across Canada, while outdoor capitalized on sites most travelled by the target demographic, such as the Gardner Expressway in Toronto and various strategically placed TSAs. The TV campaign also includes closed captioning sponsorship of national news programs.
Agentsmith forms strategic relationship with Optimal Solutions
Software developers Agentsmith and Optimal Solutions (OSi) are entering a strategic relationship to marry their ad sales and traffic management solutions to create powerful tools specifically for the media broadcast industry. Baltimore-based Agentsmith’s Sales Analyzer, Revenue Planner, Deal Manager and Revenue Optimization and Management software will be fully integrated with OSi’s Traffic Management Systems.
The amalgamation of these companies’ products will provide mutual and prospective customers a tight integrated business process, which includes sales analysis and deal creation, and better use and allocation of inventory.
http://www.agent-smith.com
VisionTV’s dive into lifestyle programming
Looking to revitalize and consolidate their audience VisionTV is making its first foray into lifestyle programming with a number of series concepts currently in development. The multicultural broadcaster is seeking broadcast partners at this year’s MIPCOM in Cannes, France (Oct. 4-8). Projects include the design series, Divine Restoration (for delivery January 2005); reality series Prenup Challenge (June 2005), D.I.Y.-G*D (June 2005), and Gospel Challenge (Fall 2005); the series Shrine which showcases famous shrines (Fall 2005) and Daily Practice where you get a glimpse into the everyday life of various spiritual leaders (TBD).
Conceptual Films offers new factual programs
Conceptual Films, a Toronto-based film, television and new media firm has two series in development. Hitting the female 18 to 50 year old demographic, First Look is a half-hour lifestyle reality series hosted by Canadian Fashionista Jeanne Beker and shows daily life at the fashion magazine FQ. High-end product placement, sponsorship, and web site advertising opportunities are available with the new fashion series.
Along with UK distributor TWI, Conceptual Films is also working on This Old Spouse, which features a team of ‘mind, body and style specialists’ working to renovate ailing relationships. This series is targeted at women 18 to 35 years of age and ad opps, which include program sponsorship, web site ads and brand placement are available.
Lone Eagle announces deal for hot new primetime series
The Toronto-based Lone Eagle Entertainment is currently in production of 10 episodes with Global Television Network for the initial, Canadian launch of the new reality series, The Temps. The new hour-long series, which is geared towards 17 to 34 year olds (male and female), takes a hidden camera look into the world of temporary employment and the stress and transformation individuals undergo at a new workplace.
Lone Eagle also inked a deal with Fox World for the worldwide format rights to the new series.
The countdown begins on CBC – who will be crowned The Greatest Canadian
In a two-hour premiere episode, airing Sunday, Oct. 17 (8 p.m.) on CBC TV, host Wendy Mesley kicks off the new series, The Greatest Canadian. The series countdowns the top 50 great Canadians as nominated by the public last spring. From there the debate begins as the subsequent episodes focus on each of the top 10 nominees.
Over the following six weeks, 10 high-profile Canadian advocates will each argue the case for his/her top 10 nominee in hope of convincing viewers to vote for their choice. These one-hour programs will air on Mondays and Wednesdays at 8 p.m.
http://www.cbc.ca/greatest
Former Canuck pres and GM joins TSN’s team
Brian Burke, former Vancouver Canucks president and GM, joined the TSN’s NHL broadcast crew as an analyst for Classic games during NHL on TSN: Wednesday Night Hockey, as well as a regular contributor on SportsCentre.
Exclusive to TSN, Burke started his run on SportsCentre on Tuesday (Sept. 28).
Animal Planet airs new snakemaster series
New series Austin Stevens: Snakemaster is set to make its world premiere on Animal Planet, Tuesday, Oct. 5 (8 p.m.). The 13-episode series follows Stevens as he travels the world to explore and photograph some the world’s rarest and deadliest snakes and reptiles.
http://animal.discovery.com/fansites/austinstevens/austinstevens.html
