Articles Tagged ‘2014 FIFA World Cup’
TV dollar drain to digital tops $1B in US: report
In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.
Seven World Cup takeaways: blog
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Wednesday’s World Cup semifinal’s ratings win
The game between the Netherlands and Argentina was the most-watched for the tournament so far.
FIFA World Cup brings in more than one million viewers on CBC
The average broadcast of the opening match on the CBC was also watched by over 400,000 viewers online.
