digital trends

A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

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The case for podcast marketing

Quill’s Fatima Zaidi crunches the numbers and finds an in-demand, captive audience that is primed for conversion.

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Hello? Brands? Are you listening?

After a year of upheaval, Wavemaker’s Karen Vera uses the agency’s social listening tool to find four ways brands should be showing up.

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Industry leaders’ tips to thrive in the coming months

Lauren Richards gets more than a dozen pieces of advice to evolve and come out better on the other side.

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There’s no going back: two changes transforming the industry

Lauren Richards speaks with media execs on consumption shifts and the future of work.

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The ups and downs of communication in pitches and with teams

Lauren Richards on how media leaders are overcoming something that has historically been a struggle.

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One year into the pandemic, what have we learned?

Lauren Richards begins her look at the best practices leaders have adopted to improve their work and support their people.

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Blog: We’ve gone full Truman Show, and not the way you think

Outgoing MiC editor Bree Rody combines her obsession with media and pop culture, and contemplates the topsy-turvy future of the top funnel.

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Blog: Call your agency, for the sake of local news

Mindshare’s Sarah Thompson on why local media is at stake – and how marketers can help.

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Blog: Survival isn’t enough. It’s time for change

Initiative’s Ishma Alexander-Huet on why after 18 years of trying not to be seen as a “disruptor,” she’s speaking out.

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Blog: When tourism restarts, how can media adjust to new needs?

The ACA’s Chris Williams on how improving marketing tools for local businesses can go a long way in rebuilding the economy.

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Letter to the editor: As leaders, let’s stay positive and weather the storm together

Amidst a period of grave uncertainty, CMDC president Shannon Lewis offers a message of resilience to the next generation of the media industry.