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CES Perspectives: Orion

Managing director Emily Douglas on the value of CES for media agencies beyond the show floor, and the balance between humans and AI.

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CES Perspectives: Mindshare

CEO Devon MacDonald on whether smart TVs have been dumb all along, and how the OOH industry can benefit from the showcased tech.

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Yes, the new decade is uncertain. Here’s why I’m excited

CMDC president Shannon Lewis on all the change of the decade to come – and why it’s good for media agencies.

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Blog: Dear creatives, let’s re-think your relationship with media

Cossette Media’s CSO Wes Wolch on why media needs to be brought off the back-burner in 2020.

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Blog: How can agencies break through the Canadian media crisis?

Touché!’s Alexandra Cloutier explains the three big takeaways from the agency’s Canadian-first media experiment.

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Blog: How long is a piece of (media) string?

The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.

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Blog: Whose job is it to maintain and foster talent?

MediaCom’s Urania Agas on how clients can play just as much of a role in the development of agency talent.

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Column: Grabbing the mic at Advertising Week

Agents of Necessity’s Sarah Ivey wants more points of view from the media side at the annual festival.

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Blog: A back-to-school primer on big data

Magnet’s Jessica Tran on what all levels – brand, agency and consumer – need to know.

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Opinion: Should we disclose margins?

Empathy president Mo Dezyanian on what buyers and planners can learn from the world of contracting.

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Blog: My AI wishlist

Horizon Media EVP and co-chief investment officer Sarah Baehr on the immediate potential of AI, and how it can benefit Canadian agencies.

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Blog: What does it really mean to be a partner?

Reflecting on the recent C2 conference in Montreal, Initiative’s Emily Douglas reflects on the cynicism – and the hope – spawned from the event.

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What was missing from the U.S. Upfronts?

Horizon Canada’s Cobi Zhang on what the networks said – and didn’t say.

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Upfronts 2019: CBS talks OTT, Super Bowl and life after Big Bang

The network patted itself on the back as the “Belle of the OTT ball” and is looking ahead to future Super Bowl plans, but a lot can happen in a year.

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Upfronts 2019: Disney touts powerful partnerships and a significant slate

The two-hour presentation featured new programming across ABC, Freeform, FX, Nat Geo and ESPN, with plenty of social and SVOD strategy.