Articles Tagged ‘2014 Sochi Winter Olympic Games’

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TV dollar drain to digital tops $1B in US: report

In addition to organic growth in digital ad spend, some $1.1 billion shifted from television to digital, according to a U.S. market research report.

Alyson Walker

Mondelez joins team Canada

The COC’s executive director of partnerships, Alyson Walker, talks about the company’s first Olympic sponsorship, which includes integration on the CBC and an interactive app.