Articles Tagged ‘Addressability’

RobYoung

TV’s gestalt: What’s on offer for broadcast year ’17

PHD’s Rob Young points to the tech-focused nature of this year’s upfronts as buyers prepare to tune in on addressability.

RobYoung

Blog: Addressing TV’s addressability

PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.

BruceNeve

2012 forecast: Bruce Neve, CEO Starcom MediaVest Group

Challenges, predictions and plans for the year to come from the SMG topper.